Introduction to Digital Product Management
Overall product development process
A course by Irene Prieto y María Granadino , Product Managers
Joined March 2010
Joined March 2010
About the video: Overall product development process
Overview
“You will see the global process of product development and we will clarify the union of agile with Lean and Design Thinking. ”
In this video lesson Irene Prieto y María Granadino addresses the topic: Overall product development process, which is part of the Domestika online course: Introduction to Digital Product Management. Learn how to become a product manager, and specialize in managing digital products using agile methods and long-term strategies for success.
Partial transcription of the video
“Overall product development process In this lesson we will see what agile methodologies consist of: Lean Startup and Design Thinking. We will combine them to get a digital product development methodology that allows us to focus on users, learn fast and launch continuously. For many years, the methodology used for digital product development was Waterfall or the waterfall model. With this model we followed a series of sequential steps until the product is launched. What does this mean? Imagine that we are in our home food delivery company. If we want to create our application, we would have ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Digital Product Management
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Category
Marketing & Business -
Areas
Creative Consulting, Design Management, Digital Design, Management & Productivity
Irene Prieto y María Granadino
A course by Irene Prieto y María Granadino
Irene Prieto and María Granadino are product managers specializing in digital products, ranging from online stores to mobile apps.
Irene has more than seven years of experience as a product manager working with multidisciplinary teams and implementing agile methodologies in companies across several industries and countries, from start-ups to corporations, most notably, Idealista and Fintonic.
Marina has accumulated over 15 years' experience in digital product teams. She began in software engineering, and after many years as a front-end and back-end programmer, she decided to make the leap to product manager. She has worked with a variety of products and businesses, such as Iberdrola and Ikea.
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