Introduction to Digital Product Management
Digital Products
A course by Irene Prieto y María Granadino , Product Managers
Joined March 2010
Joined March 2010
About the video: Digital Products
Overview
“You will know what a digital product is, you will see some examples of products, in addition, we will talk about the life cycle of a product. ”
In this video lesson Irene Prieto y María Granadino addresses the topic: Digital Products, which is part of the Domestika online course: Introduction to Digital Product Management. Learn how to become a product manager, and specialize in managing digital products using agile methods and long-term strategies for success.
Partial transcription of the video
“In this lesson. we will delve into the concept of a digital product by contrasting it with a physical one examining various examples of digital products. When we consider a physical product. we typically envision an object that can be touched or held in our hands. such as a vinyl record. which is a tangible item we can sell to customers. A solo artist creates this vinyl to sell to as many people as possible. Once the vinyl enters these people's homes. it no longer belongs to the creator. The digital equivalent is the Spotify app. Once the vinyl is in people's homes. it no longer belongs to ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Digital Product Management
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Category
Marketing & Business -
Areas
Creative Consulting, Design Management, Digital Design, Management & Productivity
Irene Prieto y María Granadino
A course by Irene Prieto y María Granadino
Irene Prieto and María Granadino are product managers specializing in digital products, ranging from online stores to mobile apps.
Irene has more than seven years of experience as a product manager working with multidisciplinary teams and implementing agile methodologies in companies across several industries and countries, from start-ups to corporations, most notably, Idealista and Fintonic.
Marina has accumulated over 15 years' experience in digital product teams. She began in software engineering, and after many years as a front-end and back-end programmer, she decided to make the leap to product manager. She has worked with a variety of products and businesses, such as Iberdrola and Ikea.
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