Introduction to Digital Product Management
A course by Irene Prieto y María GranadinoProduct Managers
A course by Irene Prieto y María Granadino, Product Managers
Learn how to become a product manager, and specialize in managing digital products using agile methods and long-term strategies for success
Want to break into digital product management? You're in the right place! With the expert guidance of product managers María Granadino and Irene Prieto, discover how to create digital products from scratch while getting a first-hand look at a product manager's role in a company.
In this course, explore the ins and outs of lean product management and see how to identify users' pain points to find a market gap that you can fill with your digital product. Test out your ideas by creating and launching a minimum viable product (MVP) to gather key insights and learn with an efficient and user-centric approach.
What will you learn in this online course?
14 lessons & 43 downloads
Digital Products
15 minutes, 11 seconds
Overall product development process
6 minutes, 36 seconds
The role of the Product Manager
7 minutes, 43 seconds
Mission, vision and strategy
14 minutes, 49 seconds
Discovery
17 minutes, 2 seconds
Objectives, roadmap and prioritization 1
10 minutes, 1 second
What's included in this course?
Meet María Granadino and Irene Prieto, product managers and your teachers for the course. They talk about their professional careers, how they got to where they are today, and their biggest influences.
Begin with an introduction to digital products and see some well-known examples from a range of fields. Discover what a product team is, where the product manager fits in, and the different roles they can take on.
Learn to identify opportunities for creating digital products: finding the problem is the first step to solving it. Once you have an idea, immerse yourself in the development process, from planning objectives and strategies to implementing them with a roadmap.
Next, find out why experimentation is the key to quick and efficient learning. Run through a series of experiments to gain a thorough understanding of MVPs (minimum viable product) before analyzing data-driven and data-informed approaches, as well as the most common metrics for digital products.
To round out the course, your teachers discuss the most valuable skills every product manager should have and give you some tips on how to improve them. They also explain how to lead a successful kick-off meeting and communicate effectively to ensure your project runs smoothly from day one.
What is this course's project?
Create your own digital product following all the steps in the product management process, from the idea and validation to testing and product launch.
Projects by course students
Who is this online course for?
Anyone working with companies in or associated with digital fields. This course is also perfect for anyone who wants to know what a product manager is and reshape their professional career, as well as those who would like to explore the process for creating and launching a product most commonly used in start-ups.
Requirements and materials
No prior knowledge is needed to take this course, just come ready to learn the ins and outs of product management.
The digital tools used in the course are Miro and Trello, although PDF templates are provided if you'd prefer to print them and work on paper with sticky notes.
Reviews
- 7 months ago
muy util, inspirador
- 9 months ago
El curso es bien completo, lo recomiendo para principiantes + los ejercicios también ayudan bastante!
- 9 months ago
increible, grandes profesionales
- 1 year ago
A didatica do curso é muito boa. Trás os principais conceitos e já nos coloca para praticar com materiais bem legais.
- 1 year ago
As professoras são ótimas!
Irene has more than seven years of experience as a product manager working with multidisciplinary teams and implementing agile methodologies in companies across several industries and countries, from start-ups to corporations, most notably, Idealista and Fintonic.
Marina has accumulated over 15 years' experience in digital product teams. She began in software engineering, and after many years as a front-end and back-end programmer, she decided to make the leap to product manager. She has worked with a variety of products and businesses, such as Iberdrola and Ikea.
Content
- U1
Introduction
- Presentation
- Influences
- U2
Fundamentals of Product Management
- Digital Products
- Overall product development process
- The role of the Product Manager
- U3
Identify Opportunities
- Mission, vision and strategy
- Discovery
- Objectives, roadmap and prioritization 1
- Objectives, roadmap and prioritization 2
- U4
Create and launch your product
- Experimentation and validation
- Agile methodologies
- Throwing and Measuring
- U5
Become a Product Manager
- Skills needed to be a Product Manager
- Communication and stakeholder management
- FP
Final project
- Introduction to Digital Product Management
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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FAQs
In this course, you’ll learn how to manage digital products using agile, Lean, and Design Thinking methodologies—from ideation to launch, prioritizing tasks, validating with users, and planning roadmaps—all while focusing on user experience and business viability.
The course is aimed at people with intermediate knowledge, ideal for those who already have basic experience in digital products or technology and want to deepen their understanding of Product Management.
No advanced knowledge is required, but having prior experience in digital projects, development, design, or business is recommended to get the most out of the content.
You’ll develop skills in user research, hypothesis validation, roadmap creation, agile task prioritization, effective communication, leading multidisciplinary teams, and using collaborative tools like Miro.
The course covers methodologies such as Agile, Lean, and Design Thinking, teaching you how to apply them throughout the product lifecycle to adapt to changes, validate ideas, and optimize development processes.
Yes, the course includes user research techniques, interviews, surveys, and hypothesis validation through experiments and prototypes to ensure the product solves real problems.
You’ll learn to use Miro to create empathy maps, Customer Journey Maps, organize insights, design visual roadmaps, and collaborate with teams in real time using practical templates and tools.