Introduction to Digital Product Management
Objectives, roadmap and prioritization 2
A course by Irene Prieto y María Granadino , Product Managers
Joined March 2010
About the video: Objectives, roadmap and prioritization 2
Overview
“During this second part of the lesson, we will talk about prioritization and show you how to do it with two techniques. This will help you ground and make the product strategy tangible to give way to day-to-day work with your Product Team.”
In this video lesson Irene Prieto y María Granadino addresses the topic: Objectives, roadmap and prioritization 2, which is part of the Domestika online course: Introduction to Digital Product Management. Learn how to become a product manager, and specialize in managing digital products using agile methods and long-term strategies for success.
Partial transcription of the video
“Let's examine the roadmap crafted for our food delivery service utilizing the Miro tool. It outlines our strategic plan. As you can see. it consists of four columns divided by quarters. Moreover. firstly. we have a message indicating that this roadmap document may change over time. I recommend that you always keep it visible so that everyone who comes to view the roadmap is aware of it. Remember that. Additionally. we have divided the roadmap into five sections. customer satisfaction. business innovation growth. and technical enhancements play a crucial role. They assist in categorizing eff...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Digital Product Management
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Category
Marketing & Business -
Areas
Creative Consulting, Design Management, Digital Design, Management & Productivity

Irene Prieto y María Granadino
A course by Irene Prieto y María Granadino
Irene Prieto and María Granadino are product managers specializing in digital products, ranging from online stores to mobile apps.
Irene has more than seven years of experience as a product manager working with multidisciplinary teams and implementing agile methodologies in companies across several industries and countries, from start-ups to corporations, most notably, Idealista and Fintonic.
Marina has accumulated over 15 years' experience in digital product teams. She began in software engineering, and after many years as a front-end and back-end programmer, she decided to make the leap to product manager. She has worked with a variety of products and businesses, such as Iberdrola and Ikea.
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