Creative Brand Identity: How Ideas Find a Home
Implementing a Brand in Different Media
A course by Marina Willer , Designer
About the video: Implementing a Brand in Different Media
Overview
“In this lesson, we will see how a brand grows and adapts from guidelines to real applications, using Battersea Dogs & Cats Home as an example. ”
In this video lesson Marina Willer addresses the topic: Implementing a Brand in Different Media, which is part of the Domestika online course: Creative Brand Identity: How Ideas Find a Home. Explore innovative techniques to keep your mind curious and come up with unique design ideas that help brands to stand out.
Partial transcription of the video
“Implementing a Brand in Different Media In this lesson, we'll talk about how the brand comes to life in the real world. Remember that we talked about these shapes, blobs, that then became an idea. Now, you will see images of how we've created different aspects of the brand. We've already got the overall language of Battersea, now they asked us to create a special sub-brand for an activity called Muddy Dog. Before, they had so many different logos that had nothing to do with each other. We tried to create a coherent story, a coherent brand. The logo for this activity, which is fun and energe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Brand Identity: How Ideas Find a Home
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Creativity, Design, Graphic Design
Marina Willer
A course by Marina Willer
Marina Willer is an award-winning designer and filmmaker based in London. She grew up in Brazil in a family of creatives and was always encouraged by them to pursue her artistic side. She studied an MA in graphic design at the Royal College of Art in London and began her career making short films for MTV. From there, she worked in design for 13 years before becoming a partner at the studio that inspired her to become a designer in the first place, Pentagram.
Since then, Marina has developed identities for clients including Serpentine, Rolls-Royce, Moholy Nagy Foundation, Sight and Sound , Hay Festival, and Second Home. She has also designed exhibitions for Ferrari, the Design Museum in London, and more. She has created both short films and her first feature film, which premiered in Cannes. Marina has also won multiple Design Effectiveness Awards and has been nominated for others. She was inducted into Design Week’s Hall of Fame in 2018 and was also honored with the Royal Design for Industry title by the Royal Society of Arts in 2021.
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- 14 lessons (1h 48m)
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- Audio: English
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- Level: Beginner
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Adobe Illustrator
Adobe InDesign
