Creative Brand Identity: How Ideas Find a Home
Reuse: Finding New Life in Discarded Materials
A course by Marina Willer , Designer
About the video: Reuse: Finding New Life in Discarded Materials
Overview
“This lesson will follow the theme of taking mundane objects from your surroundings and giving them a new meaning. Together, we will look for discarded objects and materials, like cardboard, and we'll reinvent them! By adding colour and patterns, or playing with form. ”
In this video lesson Marina Willer addresses the topic: Reuse: Finding New Life in Discarded Materials, which is part of the Domestika online course: Creative Brand Identity: How Ideas Find a Home. Explore innovative techniques to keep your mind curious and come up with unique design ideas that help brands to stand out.
Partial transcription of the video
“Reuse: Finding New Life in Discarded Materials In this lesson, we'll talk about how we can reuse stuff. It's going even further in the idea of imagination, the idea of reappropriating things and giving them a new meaning and recycling things. I just put a simple piece of cardboard here, just to show a very small starting point is that you put something behind it and if you look at it again, you start to see a face. Ok, we have a face. Then, you want to add more character, maybe it's a scientist. We add some glasses. Maybe we want the glasses to be funkier. We add more stuff. Very simple thi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Brand Identity: How Ideas Find a Home
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Creativity, Design, Graphic Design
Marina Willer
A course by Marina Willer
Marina Willer is an award-winning designer and filmmaker based in London. She grew up in Brazil in a family of creatives and was always encouraged by them to pursue her artistic side. She studied an MA in graphic design at the Royal College of Art in London and began her career making short films for MTV. From there, she worked in design for 13 years before becoming a partner at the studio that inspired her to become a designer in the first place, Pentagram.
Since then, Marina has developed identities for clients including Serpentine, Rolls-Royce, Moholy Nagy Foundation, Sight and Sound , Hay Festival, and Second Home. She has also designed exhibitions for Ferrari, the Design Museum in London, and more. She has created both short films and her first feature film, which premiered in Cannes. Marina has also won multiple Design Effectiveness Awards and has been nominated for others. She was inducted into Design Week’s Hall of Fame in 2018 and was also honored with the Royal Design for Industry title by the Royal Society of Arts in 2021.
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- 14 lessons (1h 48m)
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- Audio: English
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- Level: Beginner
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Adobe Illustrator
Adobe InDesign
