Creative Brand Identity: How Ideas Find a Home
"Tapeface"
A course by Marina Willer , Designer
About the video: "Tapeface"
Overview
“In this lesson, I will show you how to make typefaces using just tape!”
In this video lesson Marina Willer addresses the topic: "Tapeface", which is part of the Domestika online course: Creative Brand Identity: How Ideas Find a Home. Explore innovative techniques to keep your mind curious and come up with unique design ideas that help brands to stand out.
Partial transcription of the video
“"Tapeface" In this lesson, we'll make a typeface, not in Fontographer or any fancy programs, not on your computer, we'll make it by hand. We'll use tape and colour to make a typeface. I'll show you some examples of not just how I do it, but also, how other artists and typographers do it. I once did an exhibition when I was at Wolff Olins and we taped a whole car and called it "Amongst Other Things," and we made the type with tape. We'll call it "tapeface." I'll do a bit and then I'll ask you to choose a word that's meaningful to you, For the surface I'm using cardboard, in the spirit of usi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Brand Identity: How Ideas Find a Home
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Creativity, Design, Graphic Design
Marina Willer
A course by Marina Willer
Marina Willer is an award-winning designer and filmmaker based in London. She grew up in Brazil in a family of creatives and was always encouraged by them to pursue her artistic side. She studied an MA in graphic design at the Royal College of Art in London and began her career making short films for MTV. From there, she worked in design for 13 years before becoming a partner at the studio that inspired her to become a designer in the first place, Pentagram.
Since then, Marina has developed identities for clients including Serpentine, Rolls-Royce, Moholy Nagy Foundation, Sight and Sound , Hay Festival, and Second Home. She has also designed exhibitions for Ferrari, the Design Museum in London, and more. She has created both short films and her first feature film, which premiered in Cannes. Marina has also won multiple Design Effectiveness Awards and has been nominated for others. She was inducted into Design Week’s Hall of Fame in 2018 and was also honored with the Royal Design for Industry title by the Royal Society of Arts in 2021.
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- 14 lessons (1h 48m)
- 11 additional resources (2 files)
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- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe InDesign
