Creative Brand Identity: How Ideas Find a Home
Building a Brand: Battersea
A course by Marina Willer , Designer
About the video: Building a Brand: Battersea
Overview
“In this lesson, I will cover a real-life example of a Pentagram project: Battersea Dogs & Cats Home. This will give you a model of how to develop a brief into strategy, for future reference. I will show you how spontaneous ideas created for "nothing" inspired the design solution and visual identity of this brand. ”
In this video lesson Marina Willer addresses the topic: Building a Brand: Battersea, which is part of the Domestika online course: Creative Brand Identity: How Ideas Find a Home. Explore innovative techniques to keep your mind curious and come up with unique design ideas that help brands to stand out.
Partial transcription of the video
“Building a Brand: Battersea In this lesson, we'll talk about a real example of a brand identity that we created. I say we because it's always me with my team, never alone. The way that I work is really a group exercise. I'll show how the exercises that I do at home have inspired and helped me find a solution for a real brief so that hopefully helps with the brief that I gave you to do. One of the things that I do a lot with my children and I've been doing since they were little, and I'm sure a lot of you do this as well, is a simple exercise where you put a blob of ink or a couple of blobs ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Brand Identity: How Ideas Find a Home
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Creativity, Design, Graphic Design
Marina Willer
A course by Marina Willer
Marina Willer is an award-winning designer and filmmaker based in London. She grew up in Brazil in a family of creatives and was always encouraged by them to pursue her artistic side. She studied an MA in graphic design at the Royal College of Art in London and began her career making short films for MTV. From there, she worked in design for 13 years before becoming a partner at the studio that inspired her to become a designer in the first place, Pentagram.
Since then, Marina has developed identities for clients including Serpentine, Rolls-Royce, Moholy Nagy Foundation, Sight and Sound , Hay Festival, and Second Home. She has also designed exhibitions for Ferrari, the Design Museum in London, and more. She has created both short films and her first feature film, which premiered in Cannes. Marina has also won multiple Design Effectiveness Awards and has been nominated for others. She was inducted into Design Week’s Hall of Fame in 2018 and was also honored with the Royal Design for Industry title by the Royal Society of Arts in 2021.
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- 14 lessons (1h 48m)
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- Audio: English
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- Level: Beginner
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Adobe Illustrator
Adobe InDesign
