Creative Brand Identity: How Ideas Find a Home
Drawing with Your Eyes Shut
A course by Marina Willer , Designer
About the video: Drawing with Your Eyes Shut
Overview
“Let's begin exploring some fun and creative exercises that you can do in your free time. In this lesson, you will draw familiar shapes repeatedly but with your eyes closed. ”
In this video lesson Marina Willer addresses the topic: Drawing with Your Eyes Shut, which is part of the Domestika online course: Creative Brand Identity: How Ideas Find a Home. Explore innovative techniques to keep your mind curious and come up with unique design ideas that help brands to stand out.
Partial transcription of the video
“Drawing with Your Eyes Shut Now, we'll do our first creative exercise. We'll draw with our eyes closed. The purpose of it is to let go of any control over what we're doing. The more ridiculous the drawing in a way, the better. It's less expected, nice surprises might happen, but mostly, it's for us to train to let go of control. I'll do this with you, I'll blindfold myself. I'm not worried about how silly my drawings will be. I'll use a marker pen but you can use a pencil, a pen, whatever you're comfortable with and any piece of paper. It's easier with a bit more space, but it can be a smal...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Brand Identity: How Ideas Find a Home
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Creativity, Design, Graphic Design
Marina Willer
A course by Marina Willer
Marina Willer is an award-winning designer and filmmaker based in London. She grew up in Brazil in a family of creatives and was always encouraged by them to pursue her artistic side. She studied an MA in graphic design at the Royal College of Art in London and began her career making short films for MTV. From there, she worked in design for 13 years before becoming a partner at the studio that inspired her to become a designer in the first place, Pentagram.
Since then, Marina has developed identities for clients including Serpentine, Rolls-Royce, Moholy Nagy Foundation, Sight and Sound , Hay Festival, and Second Home. She has also designed exhibitions for Ferrari, the Design Museum in London, and more. She has created both short films and her first feature film, which premiered in Cannes. Marina has also won multiple Design Effectiveness Awards and has been nominated for others. She was inducted into Design Week’s Hall of Fame in 2018 and was also honored with the Royal Design for Industry title by the Royal Society of Arts in 2021.
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- 4,913 students
- 14 lessons (1h 48m)
- 11 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe InDesign
