Creative Brand Identity: How Ideas Find a Home
Influences
A course by Marina Willer , Designer
About the video: Influences
Overview
“My inspiration is often born of a childlike curiosity, which is influenced by my own children. Rather than living passively, I am an active observer of the world around me; I see and experience its beauty. Having this awareness allows me to find inspiration anywhere and everywhere, simply by being present. This lesson will cover the myriad of things that influence my work.”
In this video lesson Marina Willer addresses the topic: Influences , which is part of the Domestika online course: Creative Brand Identity: How Ideas Find a Home. Explore innovative techniques to keep your mind curious and come up with unique design ideas that help brands to stand out.
Partial transcription of the video
“Influences In this lesson, I'll talk a bit about my influences and inspirations. It'd take all day if I was to list because there are so many artists, so many writers, musicians, architects, friends, that have influenced me. It's a really long list but I'll mention a few. Of course, I did talk about growing up in Brazil and my father being an architect and my mom doing pottery. That was a start already and there's so much colour in Brazil. The light is different. We see colour as an integral part of any kind of design and the way that you assemble things. I find inspiration in very everyday...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Brand Identity: How Ideas Find a Home
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Creativity, Design, Graphic Design
Marina Willer
A course by Marina Willer
Marina Willer is an award-winning designer and filmmaker based in London. She grew up in Brazil in a family of creatives and was always encouraged by them to pursue her artistic side. She studied an MA in graphic design at the Royal College of Art in London and began her career making short films for MTV. From there, she worked in design for 13 years before becoming a partner at the studio that inspired her to become a designer in the first place, Pentagram.
Since then, Marina has developed identities for clients including Serpentine, Rolls-Royce, Moholy Nagy Foundation, Sight and Sound , Hay Festival, and Second Home. She has also designed exhibitions for Ferrari, the Design Museum in London, and more. She has created both short films and her first feature film, which premiered in Cannes. Marina has also won multiple Design Effectiveness Awards and has been nominated for others. She was inducted into Design Week’s Hall of Fame in 2018 and was also honored with the Royal Design for Industry title by the Royal Society of Arts in 2021.
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- 14 lessons (1h 48m)
- 11 additional resources (2 files)
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- Available on the app
- Audio: English
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- Level: Beginner
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Adobe Illustrator
Adobe InDesign
