Creative Brand Identity: How Ideas Find a Home
The Brief
A course by Marina Willer , Designer
About the video: The Brief
Overview
“Using the strategic approach you learned in the previous lesson, I will give you an example brief to work on. This brief will give you an opportunity to harness your creativity, reimagine the mundane, and use the materials you produced in Unit 2. ”
In this video lesson Marina Willer addresses the topic: The Brief, which is part of the Domestika online course: Creative Brand Identity: How Ideas Find a Home. Explore innovative techniques to keep your mind curious and come up with unique design ideas that help brands to stand out.
Partial transcription of the video
“The Brief In this lesson, we are going to explore a real brief. We're going to look through the steps that we talked about and hopefully, get inspiration from everything we've been doing. I wanted to create a visual identity for an exhibition at The Design Museum, which will happen this year from October to December. The topic of the exhibition is "Work Around." "Work Around" is when things happen around the normal systems. Things take a life of their own, objects that do things, or people improvise to create absurd things that were not needed or to create solutions to problems in a way tha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Brand Identity: How Ideas Find a Home
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Creativity, Design, Graphic Design
Marina Willer
A course by Marina Willer
Marina Willer is an award-winning designer and filmmaker based in London. She grew up in Brazil in a family of creatives and was always encouraged by them to pursue her artistic side. She studied an MA in graphic design at the Royal College of Art in London and began her career making short films for MTV. From there, she worked in design for 13 years before becoming a partner at the studio that inspired her to become a designer in the first place, Pentagram.
Since then, Marina has developed identities for clients including Serpentine, Rolls-Royce, Moholy Nagy Foundation, Sight and Sound , Hay Festival, and Second Home. She has also designed exhibitions for Ferrari, the Design Museum in London, and more. She has created both short films and her first feature film, which premiered in Cannes. Marina has also won multiple Design Effectiveness Awards and has been nominated for others. She was inducted into Design Week’s Hall of Fame in 2018 and was also honored with the Royal Design for Industry title by the Royal Society of Arts in 2021.
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- 14 lessons (1h 48m)
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- Audio: English
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- Level: Beginner
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Adobe Illustrator
Adobe InDesign
