Creative Brand Identity: How Ideas Find a Home
Reimagine
A course by Marina Willer , Designer
About the video: Reimagine
Overview
“In this lesson, you will harness your imagination by reinventing wire clothes hangers and playing with their shape, to give them a new meaning. ”
In this video lesson Marina Willer addresses the topic: Reimagine, which is part of the Domestika online course: Creative Brand Identity: How Ideas Find a Home. Explore innovative techniques to keep your mind curious and come up with unique design ideas that help brands to stand out.
Partial transcription of the video
“Reimagine We are going to reinvent the shape of a coat hanger. We're going to look at the coat hanger and think, "What could I make out of this?" If you're talking about reimagining something or about reinventing something, that could be a metaphor. It's a very neutral shape. It's malleable, so you can do anything with it. This, for example, is a simple bird. We painted it black so it is more visible. You can put a dot and there you go, there is your bird. You can photograph it and put it in your sketchbook. Now, I'll show you another example. You can decide whether this is a dog, or a dino...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Brand Identity: How Ideas Find a Home
-
Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Branding & Identity, Creativity, Design, Graphic Design
Marina Willer
A course by Marina Willer
Marina Willer is an award-winning designer and filmmaker based in London. She grew up in Brazil in a family of creatives and was always encouraged by them to pursue her artistic side. She studied an MA in graphic design at the Royal College of Art in London and began her career making short films for MTV. From there, she worked in design for 13 years before becoming a partner at the studio that inspired her to become a designer in the first place, Pentagram.
Since then, Marina has developed identities for clients including Serpentine, Rolls-Royce, Moholy Nagy Foundation, Sight and Sound , Hay Festival, and Second Home. She has also designed exhibitions for Ferrari, the Design Museum in London, and more. She has created both short films and her first feature film, which premiered in Cannes. Marina has also won multiple Design Effectiveness Awards and has been nominated for others. She was inducted into Design Week’s Hall of Fame in 2018 and was also honored with the Royal Design for Industry title by the Royal Society of Arts in 2021.
- 97% positive reviews (137)
- 4,915 students
- 14 lessons (1h 48m)
- 11 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe InDesign
