Creative Brand Identity: How Ideas Find a Home

Marina Willer is an award-winning designer and filmmaker based in London. She grew up in Brazil in a family of creatives and was always encouraged by them to pursue her artistic side. She studied an MA in graphic design at the Royal College of Art in London and began her career making short films for MTV. From there, she worked in design for 13 years before becoming a partner at the studio that inspired her to become a designer in the first place, Pentagram.

Since then, Marina has developed identities for clients including Serpentine, Rolls-Royce, Moholy Nagy Foundation, Sight and Sound , Hay Festival, and Second Home. She has also designed exhibitions for Ferrari, the Design Museum in London, and more. She has created both short films and her first feature film, which premiered in Cannes. Marina has also won multiple Design Effectiveness Awards and has been nominated for others. She was inducted into Design Week’s Hall of Fame in 2018 and was also honored with the Royal Design for Industry title by the Royal Society of Arts in 2021.