Marketing Funnel Strategy for Digital Media
The importance of the report
A course by Paloma Cordeiro , Digital Marketing Specialist
Joined April 2021
Joined April 2021
About the video: The importance of the report
Overview
“In this class, you will learn how to assemble a media campaign report and how the data generated can help in future projects. ”
In this video lesson Paloma Cordeiro addresses the topic: The importance of the report, which is part of the Domestika online course: Marketing Funnel Strategy for Digital Media. Learn to plan and execute a digital strategy for your brand, product, or service from the presentation to the final conversion.
Partial transcription of the video
“The importance of the report In this class, you will learn how to assemble a media report and how the data generated can help in future campaigns. Campaign reports are important, because we use data to generate history and lessons for the brand and your upcoming campaigns. For example: What are the best formats to generate sales? What are the audiences that interact the most and generate visits to your website? What is the role of each ad platform in your strategy and by funnel phase, Awareness, Consideration, Conversion? As I said before, these are data that will build your brand's strateg...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Marketing Funnel Strategy for Digital Media
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media
Paloma Cordeiro
A course by Paloma Cordeiro
Paloma Cordeiro is a Brazilian digital marketing specialist with more than 21 years' experience. She is trained in marketing and has received various certificates for different platforms such as General Assembly, WOMMA, Facebook, and Google Skillshop, to name a few.
She has worked for agencies, websites, companies, and big names including Accor, Rock in Rio, Coca-Cola, L'Oréal, and Kaspersky. She set up her own educational program and has been teaching digital marketing classes for over a decade.
- 100% positive reviews (43)
- 1,761 students
- 10 lessons (57m)
- 20 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
