Marketing Funnel Strategy for Digital Media
campaign implementation
A course by Paloma Cordeiro , Digital Marketing Specialist
Joined April 2021
About the video: campaign implementation
Overview
“In this class, you will see tips and processes for implementing your campaign and the importance of preparing your website to receive your audience. ”
In this video lesson Paloma Cordeiro addresses the topic: campaign implementation, which is part of the Domestika online course: Marketing Funnel Strategy for Digital Media. Learn to plan and execute a digital strategy for your brand, product, or service from the presentation to the final conversion.
Partial transcription of the video
“campaign implementation In this class, you will see the main tips and processes to implement your campaign, including A/B tests. I'll show you the importance of your campaign's final destination which is the site and it needs to be well prepared to receive your audience. For the implementation of the campaign to be a success, it is necessary to follow a step by step, a checklist to get the best result. Implementation processes. Create audiences on ad platforms. Creative A/B testing on these platforms. Call to actions of creatives by funnel phases: Awareness, Consideration and Conversion. An...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Marketing Funnel Strategy for Digital Media
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media

Paloma Cordeiro
A course by Paloma Cordeiro
Paloma Cordeiro is a Brazilian digital marketing specialist with more than 21 years' experience. She is trained in marketing and has received various certificates for different platforms such as General Assembly, WOMMA, Facebook, and Google Skillshop, to name a few.
She has worked for agencies, websites, companies, and big names including Accor, Rock in Rio, Coca-Cola, L'Oréal, and Kaspersky. She set up her own educational program and has been teaching digital marketing classes for over a decade.
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- 1,770 students
- 10 lessons (57m)
- 20 additional resources (8 files)
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- Audio: Portuguese
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- Level: Beginner
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