Marketing Funnel Strategy for Digital Media
Data driven marketing: data driven
A course by Paloma Cordeiro , Digital Marketing Specialist
Joined April 2021
Joined April 2021
About the video: Data driven marketing: data driven
Overview
“Marketing today is not the same as it was years ago. In this class, I'm going to show you how these days everything is based on data so that your strategy is more assertive and you have more return.”
In this video lesson Paloma Cordeiro addresses the topic: Data driven marketing: data driven, which is part of the Domestika online course: Marketing Funnel Strategy for Digital Media. Learn to plan and execute a digital strategy for your brand, product, or service from the presentation to the final conversion.
Partial transcription of the video
“Data driven marketing: data driven In this class, you will follow, through research tools, how the use of data is essential in a marketing strategy. As I pointed out earlier, every marketing strategy today is data-driven. To be based on data is to be based on facts. This will make your strategy more robust. It's no use creating a campaign for a brand, product or service without using data. It needs to be driven by consumer demand. Data, data and more data. The use of data is very important for communication to be assertive. For example I use this dataflow script during my media planning. Da...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Marketing Funnel Strategy for Digital Media
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media
Paloma Cordeiro
A course by Paloma Cordeiro
Paloma Cordeiro is a Brazilian digital marketing specialist with more than 21 years' experience. She is trained in marketing and has received various certificates for different platforms such as General Assembly, WOMMA, Facebook, and Google Skillshop, to name a few.
She has worked for agencies, websites, companies, and big names including Accor, Rock in Rio, Coca-Cola, L'Oréal, and Kaspersky. She set up her own educational program and has been teaching digital marketing classes for over a decade.
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- 1,770 students
- 10 lessons (57m)
- 20 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
