Marketing Funnel Strategy for Digital Media
Media Funnel and Megaphone Strategy
A course by Paloma Cordeiro , Digital Marketing Specialist
Joined April 2021
Joined April 2021
About the video: Media Funnel and Megaphone Strategy
Overview
“In this class, we'll look at the difference between funnel and megaphone strategies, and examples of campaigns with each of these strategies. ”
In this video lesson Paloma Cordeiro addresses the topic: Media Funnel and Megaphone Strategy, which is part of the Domestika online course: Marketing Funnel Strategy for Digital Media. Learn to plan and execute a digital strategy for your brand, product, or service from the presentation to the final conversion.
Partial transcription of the video
“Media Funnel and Megaphone Strategy In this class, you will learn how to apply your media strategy funnel-based or megaphone-based, having your consumer as the mouthpiece of your brand. Funnel Strategy On the side we see a media campaign funnel that caters to a marketing strategy. The "Full Funnel" or Full Funnel strategy it can have more than three steps. The most basic and simplest strategy is the one we see on the side, where we have three steps: Awareness, which can also be called "Upper Funnel" or Topo de Funnel. Consideration, which can also be called "Midi Funnel" or means of funnel....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Marketing Funnel Strategy for Digital Media
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media
Paloma Cordeiro
A course by Paloma Cordeiro
Paloma Cordeiro is a Brazilian digital marketing specialist with more than 21 years' experience. She is trained in marketing and has received various certificates for different platforms such as General Assembly, WOMMA, Facebook, and Google Skillshop, to name a few.
She has worked for agencies, websites, companies, and big names including Accor, Rock in Rio, Coca-Cola, L'Oréal, and Kaspersky. She set up her own educational program and has been teaching digital marketing classes for over a decade.
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- 10 lessons (57m)
- 20 additional resources (8 files)
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- Audio: Portuguese
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- Level: Beginner
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