Marketing Funnel Strategy for Digital Media
Consumer research and investigation
A course by Paloma Cordeiro , Digital Marketing Specialist
Joined April 2021
Joined April 2021
About the video: Consumer research and investigation
Overview
“I'll show you through hands-on examples how research tools can help you get started in designing your media strategy. ”
In this video lesson Paloma Cordeiro addresses the topic: Consumer research and investigation, which is part of the Domestika online course: Marketing Funnel Strategy for Digital Media. Learn to plan and execute a digital strategy for your brand, product, or service from the presentation to the final conversion.
Partial transcription of the video
“Consumer research and investigation In this class, let's see in practice what it's like to analyze consumer research tools data-driven. For this class, I brought a book of poems by Bruna Vieira that's launching it now. She had only released storybooks before. she is also my friend and I did the entire research based on her book release. As it is a book of poems, I did a survey of the public not only from people who usually read Bruna's books, but also of people who like poetry books. Thus, we were able to reach new audiences. Let's see, through these tools, how consumer research works. Now ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Marketing Funnel Strategy for Digital Media
-
Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media
Paloma Cordeiro
A course by Paloma Cordeiro
Paloma Cordeiro is a Brazilian digital marketing specialist with more than 21 years' experience. She is trained in marketing and has received various certificates for different platforms such as General Assembly, WOMMA, Facebook, and Google Skillshop, to name a few.
She has worked for agencies, websites, companies, and big names including Accor, Rock in Rio, Coca-Cola, L'Oréal, and Kaspersky. She set up her own educational program and has been teaching digital marketing classes for over a decade.
- 100% positive reviews (43)
- 1,770 students
- 10 lessons (57m)
- 20 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
