Marketing Funnel Strategy for Digital Media
Measure and optimize campaigns
A course by Paloma Cordeiro , Digital Marketing Specialist
Joined April 2021
Joined April 2021
About the video: Measure and optimize campaigns
Overview
“In this class you will see how to measure and optimize your media campaign. I'm also going to share two campaign tracking templates for you to improve your results.”
In this video lesson Paloma Cordeiro addresses the topic: Measure and optimize campaigns, which is part of the Domestika online course: Marketing Funnel Strategy for Digital Media. Learn to plan and execute a digital strategy for your brand, product, or service from the presentation to the final conversion.
Partial transcription of the video
“Measure and optimize campaigns Now I will show, through practical examples, how to measure and optimize your media campaign. I will split two campaign tracking templates for you to improve your results. With the campaign in the air, your mission will be to follow it daily. As per the results on each ad platform and also by step of the funnel, Awareness, Consideration, Conversion, you optimize focusing on the results your brand needs to achieve in the campaign. I will share an attachment in Excel for you to follow the campaign. Thus, you will optimize and reallocate funds from ad platforms t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Marketing Funnel Strategy for Digital Media
-
Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media
Paloma Cordeiro
A course by Paloma Cordeiro
Paloma Cordeiro is a Brazilian digital marketing specialist with more than 21 years' experience. She is trained in marketing and has received various certificates for different platforms such as General Assembly, WOMMA, Facebook, and Google Skillshop, to name a few.
She has worked for agencies, websites, companies, and big names including Accor, Rock in Rio, Coca-Cola, L'Oréal, and Kaspersky. She set up her own educational program and has been teaching digital marketing classes for over a decade.
- 100% positive reviews (43)
- 1,759 students
- 10 lessons (57m)
- 20 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
