Marketing Funnel Strategy for Digital Media

A course by Paloma Cordeiro
Digital Marketing Specialist. Rio de Janeiro, Brazil.
Joined April 2021
, Digital Marketing Specialist

Learn to plan and execute a digital strategy for your brand, product, or service from the presentation to the final conversion

  • Portuguese with subtitles in English
  • 89% positive reviews (9)
  • 523 students

Learn to plan and execute a digital strategy for your brand, product, or service from the presentation to the final conversion

Portuguese with subtitles in English
  • 89% positive reviews (9)
  • 523 students
  • Online and at your own pace
  • Audio: Portuguese
  • Level: Beginner
  • 10 lessons (57m)
  • Available on the app
  • Portuguese, Spanish, English, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

If change is a keyword in the online world, constant learning is the secret to success in digital marketing. Digital marketing specialist Paloma Cordeiro, who has more than ten years' experience in the field and has worked with big names like Samsung, Coca-Cola, L'Oréal, Accord, and more, helps you build a marketing strategy from start to finish.

In this course, learn to plan and execute a digital marketing funnel strategy for your brand, product, or service. Paloma walks you through each of the phases to attract potential clients from a foundation of brand awareness up to the final conversion.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Preparation
  • U3
    U3. media strategy in practice
  • U4
    U4. post-campaign
  • FP
    FP Final Project
View details

Start by hearing a little about Paloma Cordeiro's career in the world of digital marketing. She talks about how she set up her educational program in order to pass on her knowledge to more people and shares the two marketing professionals who most inspire her.

Begin by discovering the basic digital marketing concepts and then learn how to define a media strategy by studying your target consumer in detail in order to produce relevant ads. Paloma shows you how to use consumer data to create a more assertive plan for more successful campaigns.

Using practical examples, explore how to execute your campaign from a brief. Learn how the full funnel strategy works and how to apply it to your brand. Next, see the importance of carrying out A/B tests and other triggers at each phase of the funnel.

To wrap up, move to the post-campaign phase. Paloma teaches you to analyze your results, focusing on how to measure and optimize them. Finally, produce a media campaign report by generating data that will also come in handy for future projects.

What is this course's project?

Create a digital media strategy to apply to your brand, product, or business.

Who is it for?

Marketing and advertising students and professionals, entrepreneurs, and anyone interested in digital marketing.

What you need

No previous marketing knowledge is necessary as Paloma walks you through everything from start to finish, although a basic understanding of digital media might help you get more out of the course.


523 Students
9 Reviews
89% Positive ratings
  • More reviews

Paloma Cordeiro

A course by Paloma Cordeiro

Digital Marketing Specialist

Paloma Cordeiro is a Brazilian digital marketing specialist with more than 21 years' experience. She is trained in marketing and has received various certificates for different platforms such as General Assembly, WOMMA, Facebook, and Google Skillshop, to name a few.

She has worked for agencies, websites, companies, and big names including Accor, Rock in Rio, Coca-Cola, L'Oréal, and Kaspersky. She set up her own educational program and has been teaching digital marketing classes for over a decade.


  • U1


    • Presentation
    • influences
  • U2


    • Constant learning and the marketer today
    • Data driven marketing: data driven
    • Consumer research and investigation
  • U3

    media strategy in practice

    • Briefing and start of strategy design
    • Media Funnel and Megaphone Strategy
    • campaign implementation
  • U4


    • Measure and optimize campaigns
    • The importance of the report
  • FP

    Final Project

    • Marketing Funnel Strategy for Digital Media

What to expect from a Domestika course

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    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

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    Learn valuable methods and techniques explained by top experts in the creative sector.

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  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

  • You'll get your personal certificate as soon as you complete the course. You can see all your certificates under the Certificates section in your profile. You can download your certificates in PDF and share the link online. Learn more about certificates

Marketing Funnel Strategy for Digital Media. A Marketing, and Business course by Paloma Cordeiro

Marketing Funnel Strategy for Digital Media

A course by Paloma Cordeiro
Digital Marketing Specialist. Rio de Janeiro, Brazil.
Joined April 2021
  • 89% positive reviews (9)
  • 523 students