Marketing Funnel Strategy for Digital Media
A course by Paloma Cordeiro, Digital Marketing Specialist
Joined April 2021
Learn to plan and execute a digital strategy for your brand, product, or service from the presentation to the final conversion
Joined April 2021
If change is a keyword in the online world, constant learning is the secret to success in digital marketing. Digital marketing specialist Paloma Cordeiro, who has more than ten years' experience in the field and has worked with big names like Samsung, Coca-Cola, L'Oréal, Accord, and more, helps you build a marketing strategy from start to finish.
In this course, learn to plan and execute a digital marketing funnel strategy for your brand, product, or service. Paloma walks you through each of the phases to attract potential clients from a foundation of brand awareness up to the final conversion.
What will you learn in this online course?
10 lessons & 20 downloads
- 100% positive reviews (47)
- 1,903 students
- 10 lessons (57m)
- 20 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a digital media strategy to apply to your brand, product, or business.
Projects by course students
Who is this online course for?
Marketing and advertising students and professionals, entrepreneurs, and anyone interested in digital marketing.
Requirements and materials
No previous marketing knowledge is necessary as Paloma walks you through everything from start to finish, although a basic understanding of digital media might help you get more out of the course.
Reviews
Paloma Cordeiro
A course by Paloma Cordeiro
Paloma Cordeiro is a Brazilian digital marketing specialist with more than 21 years' experience. She is trained in marketing and has received various certificates for different platforms such as General Assembly, WOMMA, Facebook, and Google Skillshop, to name a few.
She has worked for agencies, websites, companies, and big names including Accor, Rock in Rio, Coca-Cola, L'Oréal, and Kaspersky. She set up her own educational program and has been teaching digital marketing classes for over a decade.
Content
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U1
Introduction
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Presentation
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influences
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U2
Preparation
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Constant learning and the marketer today
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Data driven marketing: data driven
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Consumer research and investigation
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U3
media strategy in practice
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Briefing and start of strategy design
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Media Funnel and Megaphone Strategy
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campaign implementation
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U4
post-campaign
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Measure and optimize campaigns
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The importance of the report
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FP
Final project
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Marketing Funnel Strategy for Digital Media
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This is an intermediate-level course, ideal for those who already have basic knowledge or some prior experience in digital marketing.
You should have a basic understanding of digital marketing and be comfortable with online tools, but you don’t need to be an expert.
You’ll learn how to craft online media strategies, target audiences, analyze campaign data, use automation, personalize campaigns, and apply frameworks to boost results.
The course covers tools like Google Analytics, Google Trends, AnswerThePublic, ad platforms (Facebook, Instagram), and free resources for data analysis.
Yes, you’ll learn how to segment campaigns by demographics, geolocation, consumer behavior, and create custom audiences for ads.
The course teaches how to use automation and machine learning to personalize campaigns, optimizing results based on data and consumer behavior.
Yes, the course focuses on reading and interpreting campaign data, using analytics to guide decisions and maximize digital media investments.
Curso dinámico, refrescante!
Ótimas explicações, o curso realmente agrega! está de parabéns!
Bravo et merci beaucoup pour ce cours qui m'a permis de découvrir l'approche "data" du parcours du tunnel de vente !
Curso nota mil !!! Excelente curso, só tenho elogios!!! A professora é ótima e o curso está me ajudando bastante com algumas dúvidas.Parabéns!!!
Curso excelente! Paloma é uma professora incrível, traz o conteúdo de forma leve e bem dinâmico. Fácil de aprender e bem prático. Super indico!