Marketing Funnel Strategy for Digital Media
Briefing and start of strategy design
A course by Paloma Cordeiro , Digital Marketing Specialist
Joined April 2021
Joined April 2021
About the video: Briefing and start of strategy design
Overview
“Let's look at the importance of a briefing here and why it needs to have clear objectives for you to design your media plan.”
In this video lesson Paloma Cordeiro addresses the topic: Briefing and start of strategy design, which is part of the Domestika online course: Marketing Funnel Strategy for Digital Media. Learn to plan and execute a digital strategy for your brand, product, or service from the presentation to the final conversion.
Partial transcription of the video
“Briefing and start of strategy design In this class, I will start my project passing through key points of media strategy. I will use the artist Marcelo Lamarca who will tour Europe. As he is already known in Brazil, I'm going to do a segmentation for this European tour focused on the consumer of the places where he will be in Europe with his art exhibitions. Here I brought a work by Marcelo. I'm a big fan and I like his work. It will be the case to exemplify the points of media planning. I will show you the importance of the briefing. and how to apply a "full funnel" media strategy or mega...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Marketing Funnel Strategy for Digital Media
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Category
Marketing & Business -
Areas
Advertising, Digital Marketing, Facebook Marketing, Growth Marketing, SEO, Social Media
Paloma Cordeiro
A course by Paloma Cordeiro
Paloma Cordeiro is a Brazilian digital marketing specialist with more than 21 years' experience. She is trained in marketing and has received various certificates for different platforms such as General Assembly, WOMMA, Facebook, and Google Skillshop, to name a few.
She has worked for agencies, websites, companies, and big names including Accor, Rock in Rio, Coca-Cola, L'Oréal, and Kaspersky. She set up her own educational program and has been teaching digital marketing classes for over a decade.
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- 1,770 students
- 10 lessons (57m)
- 20 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
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- Level: Beginner
- Unlimited access forever
