Cursive Lettering for Logos
Scanning and drawing in vectors II
A course by Martina Flor , Lettering Artist
About the video: Scanning and drawing in vectors II
Overview
“Second part of the lesson.”
In this video lesson Martina Flor addresses the topic: Scanning and drawing in vectors II, which is part of the Domestika online course: Cursive Lettering for Logos. Discover the value of hand-drawn letters and flourishes.
Partial transcription of the video
“So, as you saw, I was improving the forms. First what I did when digitizing was putting the points in the positions. And then I was moving point by point, adjusting the handles. In the cursive "lettering" the key is that the forms are harmonic, that the curves are rounded, yes? Let there be no broken curves. For example, look here, in this case, how there is a problem where it looks like a curve shaped like a potato, let's say, right? So, your job is to make this as smooth as possible, that these curves are well rounded, very smooth, yes? That there are no potato shapes anywhere, right? So,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Cursive Lettering for Logos
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering, Logo Design
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
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- 9 lessons (1h 56m)
- 18 additional resources (8 files)
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- Audio: Spanish
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- Level: Beginner
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