Cursive Lettering for Logos

Scanning and drawing in vectors II

A course by Martina Flor , Lettering Artist

Lettering Artist. Berlin, Germany.
Joined September 2014
98% positive reviews (250)
4,254 students
Audio: Spanish, English, French, Italian
Spanish · English · Portuguese · German · Italian · French · Polish · Dutch

About the video: Scanning and drawing in vectors II

Overview

“Second part of the lesson.”

In this video lesson Martina Flor addresses the topic: Scanning and drawing in vectors II, which is part of the Domestika online course: Cursive Lettering for Logos. Discover the value of hand-drawn letters and flourishes.

Partial transcription of the video

“As you noticed. i was enhancing the shapes. Initially. i focused on digitalizing them carefully. was positioning the points and then moving each one individually. ensuring precision and accuracy adjusting the handles. Uh... In italic lettering The key is for the shapes to be... Harmonious. for the curves to be rounded and free of broken curves. For example. observe this area. There’s an issue here where it resembles a potato-shaped curve. let's say. right? Ensure everything is smooth. right? Your task is to ensure everything is as smooth as possible. with well-rounded curves. avoiding any j...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Cursive Lettering for Logos

  • Level: Beginner
  • 98% positive reviews (250)
  • 4254 students
  • 4 units
  • 9 lessons (1h 56m)
  • 8 downloads
  • Category

    Calligraphy & Typography
  • Software

    Adobe Illustrator
  • Areas

    Hand Lettering, Lettering, Logo Design

Martina Flor

Martina Flor
A course by Martina Flor

Teacher Plus
Lettering Artist

Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.

Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.

She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.


  • 98% positive reviews (250)
  • 4,254 students
  • 9 lessons (1h 56m)
  • 18 additional resources (8 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish, English, French, Italian
  • Spanish · English · Portuguese · German · Italian · French · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Cursive Lettering for Logos. Calligraphy, and Typography course by Martina Flor

Cursive Lettering for Logos

A course by Martina Flor
Lettering Artist. Berlin, Germany.
Joined September 2014
  • 98% positive reviews (250)
  • 4,254 students