Discover the value of manual writing and flourishes
During the years that Martina Flor -designer and lyricist- has dedicated to creating lettering for brands from around the world and large publishing houses, she has been able to perfect her technique to stylize all kinds of letters. Thanks to the lettering it manages that, in addition to meaning, the letters also communicate through their style. Cursive lettering is one of the most expressive styles and one of the most effective ways to create a unique logo with personality; its forms give it a very special character and give it an authenticity value that refers directly to the writing of your own handwriting.
Martina, who in the courses, The golden secrets of lettering and Lettering for perfectionists , I discovered the world of lettering, it explains now, step by step, how to design a logo and personal branding based on your own calligraphy.
What's included in this course?
You will start knowing the work of Martina, who will explain the communicative importance of the use of cursive lettering and show you some of the work she has done with this style.
You will learn to observe the letters and their forms and you will discover the logic behind letterings that, perhaps, you have spent all your life seeing and those that you probably had not paid too much attention to.
You will explore different techniques, tools and styles, drawing by hand your own name. These will be the calligraphic sketches that will serve as the basis to make your personal logo.
Martina will give you invaluable advice on working with flourishes and ornaments and will teach you to work and polish sketches of hand-made letterings.
Once you have drawn your sketch, you will scan it and digitize it with the help of Illustrator. When you have vectorized your cursive lettering you can apply it in your personal branding.
What is this course project?
You will design a logo based on cursive lettering, based on your manual writing, for your personal branding.
Who is it aimed at?
To designers, illustrators, typographers, calligraphers, lettering and anyone, whether or not initiated in the world of lettering, interested in improving their drawing techniques and mastering the cursive style.
It is a course for beginners, so no prior knowledge is necessary. With regard to materials, you will only need: paper, pencil, a marker, paper and a computer with Adobe Illustrator.
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Based in Berlin, Martina Flor conducts a study in lettering and typography, from where she works internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, Etsy or Cosmopolitan, among many others.
Martina is a co-founder of the well-known online battle 'Lettering vs Calligraphy' and founder of 'Letter Collections' and when she is not drawing letters, she travels to present her work at conferences and universities. She is the author of the book 'The Golden Secrets of Lettering', originally published in German and later translated into English, Spanish, French, Portuguese and Japanese.
In Domestika he teaches the courses The golden secrets of lettering and Lettering for perfectionists , about lettering, and Freelance: keys and tools to succeed being your own boss , in which he gives the essential keys of autotrabajo.