Cursive Lettering for Logos

A course by Martina Flor
Lettering Artist. Berlin, Germany.
Joined September 2014
, Lettering Artist

Discover the value of manual writing and flourishes

  • Spanish with subtitles in English
  • 99% positive reviews (227)
  • 3492 students

Discover the value of manual writing and flourishes

Spanish with subtitles in English
  • 99% positive reviews (227)
  • 3492 students
  • 9 lessons (1h 56m)
  • 17 additional resources (8 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, Italian, French, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

During the years that Martina Flor—designer and lettering artist—has dedicated to creating lettering for brands from around the world and large publishing houses, she has been able to perfect her technique to stylize all kinds of letters. Thanks to the lettering it manages that, in addition to meaning, the letters also communicate through their style. Cursive lettering is one of the most expressive styles and one of the most effective ways to create a unique logo with personality; its forms give it a very special character and give it an authenticity value that refers directly to the writing of your own handwriting.

Martina, who in the courses, The golden secrets of lettering and Lettering for perfectionists , I discovered the world of lettering, it explains now, step by step, how to design a logo and personal branding based on your own calligraphy.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Draw and improve shapes
  • U3
    U3. Decorative flourishes and strokes
  • U4
    U4. Digitization
  • FP
    FP Final project
View details

You will start knowing the work of Martina, who will explain the communicative importance of the use of cursive lettering and show you some of the work she has done with this style.

You will learn to observe the letters and their forms and you will discover the logic behind letterings that, perhaps, you have spent all your life seeing and those that you probably had not paid too much attention to.

You will explore different techniques, tools and styles, drawing by hand your own name. These will be the calligraphic sketches that will serve as the basis to make your personal logo.

Martina will give you invaluable advice on working with flourishes and ornaments and will teach you to work and polish sketches of hand-made letterings.

Once you have drawn your sketch, you will scan it and digitize it with the help of Illustrator. When you have vectorized your cursive lettering you can apply it in your personal branding.

What is this course's project?

You will design a logo based on cursive lettering, based on your manual writing, for your personal branding.

Projects by course students

Who is this online course for?

To designers, illustrators, typographers, calligraphers, lettering and anyone, whether or not initiated in the world of lettering, interested in improving their drawing techniques and mastering the cursive style.

Requirements and materials

It is a course for beginners, so no prior knowledge is necessary. With regard to materials, you will only need: paper, pencil, a marker, paper and a computer with Adobe Illustrator.


3492 Students
227 Reviews
99% Positive ratings

Martina Flor

A course by Martina Flor

Teacher Plus
Lettering Artist

Based in Berlin, Martina Flor conducts a study in lettering and typography, from where she works internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, Etsy or Cosmopolitan, among many others.

Martina is a co-founder of the well-known online battle 'Lettering vs Calligraphy' and founder of 'Letter Collections' and when she is not drawing letters, she travels to present her work at conferences and universities. She is the author of the book 'The Golden Secrets of Lettering', originally published in German and later translated into English, Spanish, French, Portuguese and Japanese.

In Domestika she teaches the courses The golden secrets of lettering and Lettering for perfectionists , about lettering, and Freelance: keys and tools to succeed being your own boss , in which she gives the essential keys of autotrabajo.


  • U1


    • Presentation
    • Introduction to the cursive letter and understanding its logic
  • U2

    Draw and improve shapes

    • Write with different tools
    • Writing your name or your brand, and select the best result
  • U3

    Decorative flourishes and strokes

    • Florituras
    • Polish the sketch
  • U4


    • Scanning and drawing in vectors I
    • Scanning and drawing in vectors II
    • Apply the logo in your personal branding
  • FP

    Final project

    • x The secrets of cursive lettering and its flourishes

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Cursive Lettering for Logos. Calligraphy, and Typography course by Martina Flor

Cursive Lettering for Logos

A course by Martina Flor
Lettering Artist. Berlin, Germany.
Joined September 2014
  • 99% positive reviews (227)
  • 3492 students