Cursive Lettering for Logos
Writing your name or your brand, and select the best result
A course by Martina Flor , Lettering Artist
About the video: Writing your name or your brand, and select the best result
Overview
“In this lesson we will learn that using your handwriting is a great way to have a starting point to start drawing letters. We will try many different things to understand that the possibilities are endless and finally we will review important concepts that will help us select the best word to continue our work.”
In this video lesson Martina Flor addresses the topic: Writing your name or your brand, and select the best result, which is part of the Domestika online course: Cursive Lettering for Logos. Discover the value of hand-drawn letters and flourishes.
Partial transcription of the video
“Alright. now we're ready to begin. I know you might be worried because you think. oh. i haven't used my handwriting in a while. it’s going to look bad. and I don’t remember how to do it properly. But don’t worry. this course is designed to help you build on your existing handwriting skills. using them as a base to In my experience. when working on projects that involve adding text through lettering techniques. finding the perfect starting point can be quite challenging. It’s like. you know. you’re thinking. “Where do I begin?” So. how do I begin drawing something? Where should I start. you ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Cursive Lettering for Logos
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering, Logo Design
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
- 98% positive reviews (250)
- 4,254 students
- 9 lessons (1h 56m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian
- Spanish · English · Portuguese · German · Italian · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
