Cursive Lettering for Logos
Writing your name or your brand, and select the best result
A course by Martina Flor , Lettering Artist
About the video: Writing your name or your brand, and select the best result
Overview
“In this lesson we will learn that using your handwriting is a great way to have a starting point to start drawing letters. We will try many different things to understand that the possibilities are endless and finally we will review important concepts that will help us select the best word to continue our work.”
In this video lesson Martina Flor addresses the topic: Writing your name or your brand, and select the best result, which is part of the Domestika online course: Cursive Lettering for Logos. Discover the value of hand-drawn letters and flourishes.
Partial transcription of the video
“Now we are going to start. I know that maybe you'll be worried or worried because you'll think: "Oops, I have not used my handwriting and it's going to look bad and I do not remember how it was done. " Do not worry, this course is about using your handwriting as a base and then improving it with the drawing or with "lettering" techniques. In my experience, when working with "lettering" is often difficult to find the starting point. One asks: "Well, how do I start to draw something? Where do I start?" And it always seems to me that own writing is a good basis to start, right? And that's what...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Cursive Lettering for Logos
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering, Logo Design
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
- 98% positive reviews (248)
- 4,229 students
- 9 lessons (1h 56m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · Italian · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
