Cursive Lettering for Logos
Florituras
A course by Martina Flor , Lettering Artist
About the video: Florituras
Overview
“In this lesson I will tell you the importance of being critical with our base writing and I will explain the basic rules to add flourishes to your designs. Using the vegetable paper we will practice some decorative strokes on our lettering and we will try variations for the shape of the capital letters.”
In this video lesson Martina Flor addresses the topic: Florituras, which is part of the Domestika online course: Cursive Lettering for Logos. Discover the value of hand-drawn letters and flourishes.
Partial transcription of the video
“Well. we now have our foundation to start working. Remember. it doesn't matter if your writing is if it's been a long time since you've handwritten. The important thing is having a base to start building on. The initial step is to critically assess our writing. To do this effectively. we need to know where to focus. I'll provide you with some guidelines or principles to assist you in this process. These will help you evaluate your work more effectively and improve your skills. Learn to critically examine your drawings. Start by checking the spacing. which is crucial. Spacing refers the area...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Cursive Lettering for Logos
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering, Logo Design
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
- 99% positive reviews (249)
- 4,292 students
- 9 lessons (1h 56m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorCategory
Areas
