Cursive Lettering for Logos
Florituras
A course by Martina Flor , Lettering Artist
About the video: Florituras
Overview
“In this lesson I will tell you the importance of being critical with our base writing and I will explain the basic rules to add flourishes to your designs. Using the vegetable paper we will practice some decorative strokes on our lettering and we will try variations for the shape of the capital letters.”
In this video lesson Martina Flor addresses the topic: Florituras, which is part of the Domestika online course: Cursive Lettering for Logos. Discover the value of hand-drawn letters and flourishes.
Partial transcription of the video
“We already have our base to start working. Remember that it does not matter if your writing is imperfect, if it's been a long time since you write by hand. The important thing is to have a base on which to start building. So, step number one is being able to be critical with this we write. Now, to be critical with what we did we have to know also where to look, right? I'll give you some parameters or some principles so that you learn to look critically at your drawing. On the one hand is the spacing, we call spacing the space between the letters, right? In this case, in the handwriting, we ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Cursive Lettering for Logos
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering, Logo Design
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
- 98% positive reviews (248)
- 4,228 students
- 9 lessons (1h 56m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · Italian · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
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