Cursive Lettering for Logos
Course final project
A course by Martina Flor , Lettering Artist
About the final project for: Cursive Lettering for Logos
x The secrets of cursive lettering and its flourishes
“Congratulations, you already have a new personal brand! In this video I tell you what we did during the course and I invite you to participate in the forum. Remember that I will continue to be there to support you in whatever you need. Keep in touch!”
Partial transcription of the video
“What we are going to do now is summarize what we did throughout the course. First. we introduced cursive writing and saw its origins. We talked about different styles and how each writes differently. and as lyricists. we are going to illustrate the hand that writes. We experimented with various tools. observing how each uniquely affects the lettering's look. Following this. we used our handwriting to write our name or our brand's name. exploring the personal touch it adds to our work. We conducted a series of tests and selected the one that best matched our rhythm and speed. reflecting our ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Cursive Lettering for Logos
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering, Logo Design
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
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- 4,254 students
- 9 lessons (1h 56m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, Italian
- Spanish · English · Portuguese · German · Italian · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
