Cursive Lettering for Logos
Course final project
A course by Martina Flor , Lettering Artist
About the final project for: Cursive Lettering for Logos
x The secrets of cursive lettering and its flourishes
“Congratulations, you already have a new personal brand! In this video I tell you what we did during the course and I invite you to participate in the forum. Remember that I will continue to be there to support you in whatever you need. Keep in touch!”
Partial transcription of the video
“What we are going to do now is a little summarize what we did during the course. First we did an introduction of the italic and we saw where it came from. We talk about the different hands and that each one writes different and that we as lyricists going to draw that hand that he writes. Then we wrote with different tools and we saw how each one has a different impact on the aspect of "lettering". Then we went to use our manual writing and wrote our name or the name of our brand and did different tests. selected the one that seemed the best according to the rhythm, according to the speed, a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Cursive Lettering for Logos
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering, Logo Design
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
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- 4,228 students
- 9 lessons (1h 56m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · Italian · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
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