Cursive Lettering for Logos
Polish the sketch
A course by Martina Flor , Lettering Artist
About the video: Polish the sketch
Overview
“In this lesson, we will work with the technique of drawing in layers to perfect our drawing by hand.”
In this video lesson Martina Flor addresses the topic: Polish the sketch, which is part of the Domestika online course: Cursive Lettering for Logos. Discover the value of hand-drawn letters and flourishes.
Partial transcription of the video
“Now is the moment to begin perfecting our drawing skills. Earlier. we explored decorative strokes and the fundamentals of incorporating them. At this point. these strokes are merely one component of the toolkit you can use in your lettering projects. It doesn't mean all your cursive letterings must include numerous ornamental strokes. Should you desire logo brimming with decorative details. feel free to incorporate them. Conversely. if you favor a cleaner that restricts the use of flourishes and embellishments. adhere to this more restrained You don't have to. because in cursive lettering. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Cursive Lettering for Logos
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering, Logo Design
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
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- 4,254 students
- 9 lessons (1h 56m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian
- Spanish · English · Portuguese · German · Italian · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
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