Cursive Lettering for Logos
Polish the sketch
A course by Martina Flor , Lettering Artist
About the video: Polish the sketch
Overview
“In this lesson, we will work with the technique of drawing in layers to perfect our drawing by hand.”
In this video lesson Martina Flor addresses the topic: Polish the sketch, which is part of the Domestika online course: Cursive Lettering for Logos. Discover the value of hand-drawn letters and flourishes.
Partial transcription of the video
“It's time to polish our drawing, yes? Before we saw ornamental strokes and the beginnings of adding ornamental strokes, yes? Now, this is just for you, as a toolbox, in your "lettering" work, right? Does not mean that all your cursive letterings have to have a lot of ornamental strokes. If you want your logo have many ornamental strokes, forward. If you want to be more controlled in terms of the flourishes and the ornamental strokes also, limit yourself, you do not need ... Because it is "lettering" handwriting not necessarily you have to have a very complex "lettering" and full of flourish...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Cursive Lettering for Logos
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering, Logo Design
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
- 98% positive reviews (248)
- 4,228 students
- 9 lessons (1h 56m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · Italian · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
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