Cursive Lettering for Logos
Apply the logo in your personal branding
A course by Martina Flor , Lettering Artist
About the video: Apply the logo in your personal branding
Overview
“In this lesson we will apply the logo in different elements of branding. Talk about the care that must be taken when the logo is scaled.”
In this video lesson Martina Flor addresses the topic: Apply the logo in your personal branding, which is part of the Domestika online course: Cursive Lettering for Logos. Discover the value of hand-drawn letters and flourishes.
Partial transcription of the video
“Now we will apply our logo to our personal branding. exploring diverse methods and resources for Additionally. we will discuss the potential challenges you might encounter as you begin to scale your brand’s visibility and presence across different platforms and media. We already have our lettering and personal brand. It's time to apply this to your branding. I've prepared a small guide to help you integrate these elements effectively. How do I imagine my branding could be? When starting your own branding. it's beneficial to consider various strategies. What are your needs as a freelancer. i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Cursive Lettering for Logos
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering, Logo Design
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
- 98% positive reviews (250)
- 4,254 students
- 9 lessons (1h 56m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian
- Spanish · English · Portuguese · German · Italian · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
