Cursive Lettering for Logos
Apply the logo in your personal branding
A course by Martina Flor , Lettering Artist
About the video: Apply the logo in your personal branding
Overview
“In this lesson we will apply the logo in different elements of branding. Talk about the care that must be taken when the logo is scaled.”
In this video lesson Martina Flor addresses the topic: Apply the logo in your personal branding, which is part of the Domestika online course: Cursive Lettering for Logos. Discover the value of hand-drawn letters and flourishes.
Partial transcription of the video
“We are going to apply our logo in our personal branding. We are going to see some resources to apply it in different ways and we are also going to see some challenges with which you will find when you climb that logo. Let's see it. We already have our "lettering" and we already have our personal brand. Now it's time to apply this in your own branding. I put together a little ... ... how can I imagine that my "branding" can be, right? I think it's good at the time to start your own branding think what you need as a "freelancer", as an illustrator or as a photographer or as a designer indepen...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Cursive Lettering for Logos
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering, Logo Design
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
- 98% positive reviews (248)
- 4,228 students
- 9 lessons (1h 56m)
- 18 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · Italian · French · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
