Cursive Lettering for Logos
Presentation
A course by Martina Flor , Lettering Artist
About the video: Presentation
Overview
“In this lesson, I'll tell you briefly who I am and what I do. In addition, I'll explain the importance of cursive lettering and I'll show you examples of my professional work with this style of lettering. Finally, I'll tell you everything you need to know about the course project so we prepare everything necessary to work.”
In this video lesson Martina Flor addresses the topic: Presentation, which is part of the Domestika online course: Cursive Lettering for Logos. Discover the value of hand-drawn letters and flourishes.
Partial transcription of the video
“Hello, welcome to this Domestika course. I'm Martina Flor, I'm a lyricist and designer. 'm conducting a small studio of "lettering" and custom typography in Berlin. And in this first introduction I want to tell you a little about myself so you can meet me. Maybe you've already heard this story, because I have some other classes in Domestika, but for those who do not know me I want to tell you a little where I come from and what I did until now. I worked for many years as graphic designer and art director. At some point I also started doing ... working on the Levis brand, in Argentina, is a ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Cursive Lettering for Logos
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Hand Lettering, Lettering, Logo Design
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
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- 4,228 students
- 9 lessons (1h 56m)
- 18 additional resources (8 files)
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- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · Italian · French · Polish · Dutch
- Level: Beginner
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Adobe Illustrator
