Professional Animation for Brands on Social Media
Animate a story
A course by Yimbo Escárrega , Animator and Motion Grapher
About the video: Animate a story
Overview
“Following the restrictions of the Instagram Stories format, we will create our animation. To do this, we will reuse the elements we created in the previous unit for publishing. This will allow the movements and elements between our posts to remain consistent.”
In this video lesson Yimbo Escárrega addresses the topic: Animate a story, which is part of the Domestika online course: Professional Animation for Brands on Social Media. Learn to create striking animations that convey the values of a brand and engage your audience.
Partial transcription of the video
“Animate a story In this lesson we will see how to adapt the animation we made, but vertically and complying with the restrictions of the platform. We will go scene by scene making necessary adjustments until the animation is finished. Let's see how we do it. Here I am in After Effects with the project of the post that we did in the previous unit. And the first thing I'm going to do is go here, to File, Save As. And I'm going to ... Moshi Moshi, After Effects, and here I am going to make a new folder. Let it be called "Story". I get in there and I'm going to save the file as: "Moshi Moshi st...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Professional Animation for Brands on Social Media
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
2D Animation, Animation, Branding & Identity, Graphic Design, Social Media, Social Media Design
Yimbo Escárrega
A course by Yimbo Escárrega
Yimbo is a designer and motion grapher from Tijuana who has more than a decade of experience in animation. In 2007, he founded Black Dog studio where he worked with companies like Aeroméxico, Sprite, adidas, and Sony Vaio. He then switched roles to animation lead at Pictoline in 2015, adding motion to stories that were shared daily on social media. The experience he gained during his time there gave him the ability to create animation at the speed of light.
Yimbo currently works as a freelancer and regularly collaborates on different projects and with other designers like Eraboy and Charles Glaubitz.
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Adobe After Effects
Adobe Illustrator
Adobe Photoshop
