Professional Animation for Brands on Social Media
Plan an animated logo
A course by Yimbo Escárrega , Animator and Motion Grapher
About the video: Plan an animated logo
Overview
“In order to plan our project, we will start by analyzing the logo and the general image of the brand. From this, we can define a style and see what type of movements and animation will suit it best. For that, we will create a mini storyboard of the animation.”
In this video lesson Yimbo Escárrega addresses the topic: Plan an animated logo, which is part of the Domestika online course: Professional Animation for Brands on Social Media. Learn to create striking animations that convey the values of a brand and engage your audience.
Partial transcription of the video
“Plan an animated logo Throughout this course we will be working with a made up brand called Moshi Moshi, but before starting to produce or animate anything, it is important that we know the brand well to, in this way, discover your personality and above all, see what type of movements fit your style. That is just what we will see in this lesson. Remember that you can follow this course with this brand, or you can use your personal brand or that of a client you have. Let us begin. To begin, we are going to see the brief that they sent us. Here I have an email, which in theory the client sent...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Professional Animation for Brands on Social Media
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
2D Animation, Animation, Branding & Identity, Graphic Design, Social Media, Social Media Design
Yimbo Escárrega
A course by Yimbo Escárrega
Yimbo is a designer and motion grapher from Tijuana who has more than a decade of experience in animation. In 2007, he founded Black Dog studio where he worked with companies like Aeroméxico, Sprite, adidas, and Sony Vaio. He then switched roles to animation lead at Pictoline in 2015, adding motion to stories that were shared daily on social media. The experience he gained during his time there gave him the ability to create animation at the speed of light.
Yimbo currently works as a freelancer and regularly collaborates on different projects and with other designers like Eraboy and Charles Glaubitz.
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- Level: Beginner
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Adobe After Effects
Adobe Illustrator
Adobe Photoshop
