Professional Animation for Brands on Social Media
Influences
A course by Yimbo Escárrega , Animator and Motion Grapher
About the video: Influences
Overview
“In this lesson, I will introduce you to my sources of inspiration, such as some of the animation studios that I like the most and, in general, the things that inspire me to do my work. I will also show you the work of the artist who helped me with the design of the brand I am going to work with for this course.”
In this video lesson Yimbo Escárrega addresses the topic: Influences, which is part of the Domestika online course: Professional Animation for Brands on Social Media. Learn to create striking animations that convey the values of a brand and engage your audience.
Partial transcription of the video
“Influences Now that you know who I am I would like to show you my influences as an entertainer. These studios and artists have inspired me in different stages and for different reasons. I show them below. The first recommendation that I bring you is a designer from Tijuana, Adrián Orozco. They find him on Instagram as @ add.Orozco. In most cases it makes more branding, with very typographic things. He also does murals and you can see his work on his Instagram. I also recommend that you get on your Behance, where you have your projects a little more documented and has more explanation of the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Professional Animation for Brands on Social Media
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
2D Animation, Animation, Branding & Identity, Graphic Design, Social Media, Social Media Design

Yimbo Escárrega
A course by Yimbo Escárrega
Yimbo is a designer and motion grapher from Tijuana who has more than a decade of experience in animation. In 2007, he founded Black Dog studio where he worked with companies like Aeroméxico, Sprite, adidas, and Sony Vaio. He then switched roles to animation lead at Pictoline in 2015, adding motion to stories that were shared daily on social media. The experience he gained during his time there gave him the ability to create animation at the speed of light.
Yimbo currently works as a freelancer and regularly collaborates on different projects and with other designers like Eraboy and Charles Glaubitz.
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