Professional Animation for Brands on Social Media
Prepare the logo
A course by Yimbo Escárrega , Animator and Motion Grapher
About the video: Prepare the logo
Overview
“Here we will analyze the file that the client sent us and I will give you some advice on what to take into account: the dimensions, the color format, and some other details that we often miss before we start animating. We will see how to prepare our file so that it is not complicated for us to animate it, how and why to separate our objects into groups and how to import them into After Effects.”
In this video lesson Yimbo Escárrega addresses the topic: Prepare the logo, which is part of the Domestika online course: Professional Animation for Brands on Social Media. Learn to create striking animations that convey the values of a brand and engage your audience.
Partial transcription of the video
“Working in an organized way will always save us time in the long run. especially when the client requests many changes. So in this lesson. we'll review the files sent to us. and I'll explain how to clean your Illustrator file and prepare it for animation. I'll also explain how I organize my projects. Let's take a look. Alright. let's organize our file to avoid complications during animation. We'll review what the client sent: two items. the logo in print format. and letter size. This preparation will streamline our workflow and ensure we have everything ready for the animation process. In a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Professional Animation for Brands on Social Media
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
2D Animation, Animation, Branding & Identity, Graphic Design, Social Media, Social Media Design

Yimbo Escárrega
A course by Yimbo Escárrega
Yimbo is a designer and motion grapher from Tijuana who has more than a decade of experience in animation. In 2007, he founded Black Dog studio where he worked with companies like Aeroméxico, Sprite, adidas, and Sony Vaio. He then switched roles to animation lead at Pictoline in 2015, adding motion to stories that were shared daily on social media. The experience he gained during his time there gave him the ability to create animation at the speed of light.
Yimbo currently works as a freelancer and regularly collaborates on different projects and with other designers like Eraboy and Charles Glaubitz.
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