Professional Animation for Brands on Social Media

Professional Animation for Brands on Social Media

“We reached the end and it is time to say goodbye. Thank you for having followed this course! I hope it has been useful to you. Now you can work on your final project (or finish it, if you started it throughout the course). To guide you, I am going to summarize the main steps to follow to carry out your project. Remember to save photos or files of your process (from the sketches to the final result). I'd like you to use them to explain what you did, how you did it, and why. This will be very useful not only for you, as a reminder of your process, but for others as well. This is how we can all progress together! It will also allow me to better guide you if you have questions. The mark You can work with a personal project or with a brief that a client has given you. Based on this, analyze the brand, the information you have about it, and clearly determine its style. Once you have that, the rest will flow.

Many times we have to work very quickly on client projects, but I advise you to plan your animations as much as possible. In the same way, prepare your different files well. The more organized, the faster you will work. The logo The first thing will be to animate the logo of the brand. Take into account the dimensions, the color format, and make sure that the elements are well traced and complete. You will be able to animate the logo with the different techniques that I have taught you during the course: using position, rotation, scale, transparency, masks, "Mattes" and "Shape Layers". The post Following a similar process, define the elements that you are going to animate in your post and create a storyboard to define the sequences of your animation. Then animate each sequence. Here you can see the post I animated for the Mecha can. The story To animate your Instagram stories, reuse the elements already created for the post. This will maintain a cohesion between the animations. Of course, you will have to adapt these elements to the format restrictions of the stories. The stickers Finally, create your stickers and animate them. Remember to respect the restrictions that come with the GIF format. This is one of the stickers that I animated: The render For each of these animations you will have to get the render with the least weight and the highest possible quality to publish. I recommend you make different versions of each animation using the elements already created. Above all, try to do the exercises with your own designs. In this way, you will probably have problems or doubts that we can solve in the forum so that you can create more advanced projects. Once you have everything ready, upload your creations to the forum! I'll stop by when I can to comment and answer your questions. In the meantime, check out what others are up to and leave comments. Artist collaboration is the best way to progress, plus lots of practice! Thanks and see you on the forum.”

Partial transcription of the video

“Final project Hello! Since you finished your course, You have your basic animation package for social networks ready. Includes the animation of a logo, the animation of a post, a story and a sticker for Instagram that you can now offer to your customers. Remember that it is super important to be organized and plan things well. This will help us save time in the long run. and above all, to prepare for the changes that the client is going to ask us by force. I recommend you practice the lessons and that you make different versions using the elements that you created. But above all I recommend...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Professional Animation for Brands on Social Media

• Level: Beginner
• 99% positive reviews (107)
• 4690 students
• 4 units
• 17 lessons (3h 52m)
• 22 downloads

• Category

  3D & Animation

• Software

  Adobe After Effects, Adobe Illustrator, Adobe Photoshop

• Areas

  2D Animation, Animation, Branding & Identity, Graphic Design, Social Media, Social Media Design