Professional Animation for Brands on Social Media
Animate the logo 1
A course by Yimbo Escárrega , Animator and Motion Grapher
About the video: Animate the logo 1
Overview
“Let's move on to the animation of the logo that we planned on the storyboard. I will guide you through the step by step of this stage and explain how to use various tools and processes in After Effects, such as position, rotation, masks, etc. The first thing I'll do is turn the "Torii" into the "M" for Moshi.”
In this video lesson Yimbo Escárrega addresses the topic: Animate the logo 1, which is part of the Domestika online course: Professional Animation for Brands on Social Media. Learn to create striking animations that convey the values of a brand and engage your audience.
Partial transcription of the video
“With a firm grasp of the brand's personality and a clear storyboard vision. we can proceed to animate. guide you through my step-by-step process for animating a logo of this style. utilizing basic tools in After Effects to bring it to life effectively. Alright. let's get started. Initially. we'll convert the tori into the shape of the letter N for our animation. To achieve this. we will concentrate solely on these layers. We'll use the tori as a reference and focus on the top section of the M for our task. One of the best aspects of utilizing Adobe Illustrator alongside After Effects is the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Professional Animation for Brands on Social Media
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
2D Animation, Animation, Branding & Identity, Graphic Design, Social Media, Social Media Design
Yimbo Escárrega
A course by Yimbo Escárrega
Yimbo is a designer and motion grapher from Tijuana who has more than a decade of experience in animation. In 2007, he founded Black Dog studio where he worked with companies like Aeroméxico, Sprite, adidas, and Sony Vaio. He then switched roles to animation lead at Pictoline in 2015, adding motion to stories that were shared daily on social media. The experience he gained during his time there gave him the ability to create animation at the speed of light.
Yimbo currently works as a freelancer and regularly collaborates on different projects and with other designers like Eraboy and Charles Glaubitz.
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- Level: Beginner
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Adobe After Effects
Adobe Illustrator
Adobe Photoshop
