Professional Animation for Brands on Social Media
Animate the logo 1
A course by Yimbo Escárrega , Animator and Motion Grapher
About the video: Animate the logo 1
Overview
“Let's move on to the animation of the logo that we planned on the storyboard. I will guide you through the step by step of this stage and explain how to use various tools and processes in After Effects, such as position, rotation, masks, etc. The first thing I'll do is turn the "Torii" into the "M" for Moshi.”
In this video lesson Yimbo Escárrega addresses the topic: Animate the logo 1, which is part of the Domestika online course: Professional Animation for Brands on Social Media. Learn to create striking animations that convey the values of a brand and engage your audience.
Partial transcription of the video
“Animate the logo Since we know the personality of the brand and with the clear idea that we got with the storyboard we can start cheering. I will show you step by step what my process is to animate a logo of this style using basic elements of After Effects. Let's start. The first thing we are going to do is convert the torii to the letter M and for that we are going to focus on these layers. It is the torii that we are going to have as a reference and the top of the M. Good thing about working with Illustrator and After Effects programs is that we can convert Illustrator layers that we brin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Professional Animation for Brands on Social Media
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
2D Animation, Animation, Branding & Identity, Graphic Design, Social Media, Social Media Design

Yimbo Escárrega
A course by Yimbo Escárrega
Yimbo is a designer and motion grapher from Tijuana who has more than a decade of experience in animation. In 2007, he founded Black Dog studio where he worked with companies like Aeroméxico, Sprite, adidas, and Sony Vaio. He then switched roles to animation lead at Pictoline in 2015, adding motion to stories that were shared daily on social media. The experience he gained during his time there gave him the ability to create animation at the speed of light.
Yimbo currently works as a freelancer and regularly collaborates on different projects and with other designers like Eraboy and Charles Glaubitz.
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