Professional Animation for Brands on Social Media
A course by Yimbo EscárregaAnimator and Motion Grapher
A course by Yimbo Escárrega, Animator and Motion Grapher
Learn to create striking animations that convey the values of a brand and engage your audience
With social media dominating the internet, in order to be a successful business you need to know how to captivate users with your content and tell them a story. So, what if you did it with motion? According to designer Yimbo, there's no better way to express the values and style of a brand than with dynamic animations.
In this course, learn how to efficiently create professional animations for brands on social media and transform any campaign into an unforgettable one with scroll-stopping content.
If this course leaves you hungry for more and you'd like to continue learning about how to tell stories in motion, check out Yimbo's other courses: Basics of Character Animation with After Effects and Express Animation for Social Media with After Effects.
What will you learn in this online course?
17 lessons & 34 downloads
Plan an animated logo
12 minutes, 16 seconds
Prepare the logo
13 minutes, 27 seconds
Animate the logo 1
16 minutes, 40 seconds
Animate the logo 2
16 minutes, 41 seconds
Logo render
8 minutes, 53 seconds
Plan the post
18 minutes, 11 seconds
What's included in this course?
Before you get moving, Yimbo introduces himself and tells you a bit about what he does, the projects he has worked on, and what inspires him to create. He also shows you the artists and animation studios that have influenced him at different stages throughout his career, explaining why they caught his eye.
Next, immerse yourself in the universe of a brand by studying a brief to understand its values and target audience. Based on that information, define the motion style that best represents the brand and create an animated logo.
Now it's time to see how to make a post. Choose the right format, analyze your design to map out the animation, and then combine a variety of techniques to create the final version.
Finally, learn how to adapt your previous animation to the vertical format for a story on Instagram. To round out your content repertoire, Yimbo teaches you how to create a short animation to use as a sticker, from the design to a post in motion.
Recommended software & tools for this course
What is this course's project?
Create four different animations for a brand: a logo, a post, a story, and a sticker for Instagram.
Projects by course students
Who is this online course for?
Designers, marketers, and communication experts who create social media content for their clients and want to bring it to life by offering animation.
Requirements and materials
To take this course, you need basic knowledge of Adobe Photoshop, Illustrator, and After Effects.
Reviews
- 2 months ago
This course is exactly what I need to propel my career, so far so good, BUT Domestika please do something about English subtitle, the guy said he works for Adidas and the subtitle said "Good bye" (Must have caught him sayin adios), can somebody work on this subtitle please, the course is great!
- 3 months ago
Me gusta mucho el trabajo de Yimbo
- 4 months ago
Yimbo un gran maestro y me deja muy buenos tips para poner en practica en mis proyectos.
- 6 months ago
Curti bastante, acredito que ainda da para detalhar mais cada passo, ou disponibilizar materiais vetoriais completos, mas ainda sim um otimo curso, recomendo!
- 8 months ago
Fácil, rápido y tips de ORO para agilizar trabajos cuando hay cambios. Yimbo explica muy bien y con paciencia para los que recien estan empezando en After Effects o tienen un conocimiento básico este curso es ideal. Muy satisfecha con el curso <3
Yimbo currently works as a freelancer and regularly collaborates on different projects and with other designers like Eraboy and Charles Glaubitz.
Content
- U1
Introduction
- Presentation
- Influences
- U2
The logo
- Plan an animated logo
- Prepare the logo
- Animate the logo 1
- Animate the logo 2
- Logo render
- U3
The post
- Plan the post
- Prepare the file
- Animate post 1
- Animate post 2
- Animate post 3
- Render of the post
- U4
Story and sticker
- Animate a story
- Animate a sticker 1
- Animate a sticker 2
- How to publish your stickers
- FP
Final project
- Professional Animation for Brands on Social Media
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is aimed at people with basic knowledge of graphic design and experience with Illustrator and After Effects, making it ideal for intermediate users looking to specialize in social media animation.
You’ll need Adobe Illustrator, After Effects, Photoshop, and export tools like Adobe Media Encoder or Handbrake. A computer capable of handling graphic and video editing is recommended.
You’ll learn how to create professional animations for logos, stickers, posts, and stories, how to prepare and organize files, and how to export animations optimized for social media using effective techniques and workflows.
The course focuses on creating animated content for brands on social media, covering everything from analyzing visual identity to producing and exporting impactful, functional animations.
You’ll learn how to import and prepare logos in Illustrator, organize them into layers, and animate them in After Effects using keyframes, curves, and professional techniques to achieve a dynamic, brand-consistent result.
Yes, the course covers designing, animating, and exporting stickers as GIFs, as well as the steps to publish and share them on Instagram and other social platforms.
The course teaches how to set up compositions in After Effects for vertical formats, adjust the scale and position of elements, and export files optimized for Instagram stories and posts.