Intellectual Property: from the Idea to the Universe of Brands

The development of the pieces

A course by Flor Kohan , Illustrator and art director

92% positive reviews (78)

1,024 students

Audio: Spanish

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About the video: The development of the pieces

Overview

“In this lesson I will give you some useful recommendations to develop your project.”

In this video lesson Flor Kohan addresses the topic: The development of the pieces, which is part of the Domestika online course: Intellectual Property: from the Idea to the Universe of Brands. Learn to develop a brand or product based on your ideas.

Partial transcription of the video

“[Music] Now that we know more about the various tools that involved in the process of developing an IP I would like to give you some recommendations for that work on any creation that already has or a new one. First of all I'm going to suggest that you write a lot about this character, right? Who he is, where he lives, with whom lives, to what universe he belongs, if he is a human being, if he is an animal, if he is an object and how he moves too ; if you walk, if you fly, if you have some transportation element, if you have a friendly pet, that is to write everything down, everything you c...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Intellectual Property: from the Idea to the Universe of Brands

Level: Beginner
92% positive reviews (78)
1024 students
4 units
12 lessons (1h 54m)
1 download

Category
Marketing & Business
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Marketing, Naming

Flor Kohan

A course by Flor Kohan

Teacher Plus

Illustrator and art director

He studied graphic design at the University of Buenos Aires, where he worked as a teacher in the subject Expressive Media (animated film and cartoon). She also trained as an illustrator and participated in national and international exhibitions. It is part of the book Yearbook of Argentine Illustrators since 2008.

In 2004, she founded Colorium, a boutique branding and illustration agency where she works as a Creative Director. In 2014 launched Ioguis, an IP of its own content (for which it has been awarded in the contest this, Brand Licensing Europe 2017).