Intellectual Property: from the Idea to the Universe of Brands

A course by Flor Kohan
Illustrator and art director. Barcelona, Spain.
Joined May 2014
, Illustrator and art director

Learn to develop a brand or product based on your ideas

  • Spanish with subtitles in English
  • 92% positive reviews (75)
  • 945 students

Learn to develop a brand or product based on your ideas

Spanish with subtitles in English
  • 92% positive reviews (75)
  • 945 students
  • 12 lessons (1h 54m)
  • 4 additional resources (1 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese
  • Level: Beginner
  • Unlimited access forever

Flor Kohan -ilustrator and creative director- is the creative mind at the head of Colorium, a design, illustration, animation and branding studio focused on the little ones. After several years dedicated to the world of creation, Flor began to realize the potential of many projects (often initiated as pure creative exercise) to become an intellectual property. Since then, he has launched a method to convert all kinds of ideas - an invention, a literary or artistic work, symbols, names, images ... - into a brand project, making them interact with multiple platforms and introducing them into infinity world of licensed products.

In this course, you will talk about the creative process behind the development of an intellectual property and its potential in terms of licensing. In addition, it will give you all the tools that will allow you to make all those ideas that you are leaving locked in your notebook, jump into the universe of brands and settle in the collective imagination.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. How stories are born
  • U3
    U3. Tools needed
  • U4
    U4. We are ready
  • FP
    FP Final project
View details

You will begin by getting to know Flor's work, who will tell you about all her projects and how they have helped her obtain the necessary tools to fully understand the procedure of turning an idea into a licensed product. In addition, he will discover your influences and show you what inspires him most.

Many of the best ideas come up as simple creative exercises or as personal projects; Flor will teach you to discover the potential of these ideas, paying special attention to the way they are born and their intentionality.

Flor will give you some keys to success about where, how and when to show your projects. You will learn what the Bible is and what it is for, the pitch and you will see how to carry out a style guide for your project.

What is this course's project?

From your ideas or characters, you will develop your potential to turn it into a copyrighted product.

Who is this online course for?

Designers, illustrators and creatives in general who are looking for ways to materialize their ideas and give them brand consistency.

Requirements and materials

Basic knowledge of Adobe Photoshop and Illustrator is necessary and it is also advisable to have domain of some application for presentations, such as Keynote, Power Point or Acrobat.


945 Students
75 Reviews
92% Positive ratings
  • More reviews

Flor Kohan

A course by Flor Kohan

Teacher Plus
Illustrator and art director

He studied graphic design at the University of Buenos Aires, where he worked as a teacher in the subject Expressive Media (animated film and cartoon). She also trained as an illustrator and participated in national and international exhibitions. It is part of the book Yearbook of Argentine Illustrators since 2008.

In 2004, she founded Colorium, a boutique branding and illustration agency where she works as a Creative Director. In 2014 launched Ioguis, an IP of its own content (for which it has been awarded in the contest this, Brand Licensing Europe 2017).


  • U1


    • Presentation
    • Influences
    • Meditation and creativity
  • U2

    How stories are born

    • Those "personal projects"
    • Creative map
    • The order of the factors ...
  • U3

    Tools needed

    • Where, when and how
    • The Bible
    • The pitch
    • Licensing and style guides
  • U4

    We are ready

    • The development of the pieces
    • conclusion
  • FP

    Final project

    • Intellectual property: from the idea to the universe of brands

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Intellectual Property: from the Idea to the Universe of Brands. Marketing, and Business course by Flor Kohan

Intellectual Property: from the Idea to the Universe of Brands

A course by Flor Kohan
Illustrator and art director. Barcelona, Spain.
Joined May 2014
  • 92% positive reviews (75)
  • 945 students