Intellectual Property: from the Idea to the Universe of Brands

A course by Flor Kohan
Illustrator and art director. Barcelona, Spain.
On Domestika since 05/27/2014
, Illustrator and art director

Learn to develop a brand or product based on your ideas

  • 98% Positive reviews (49)
  • 645 students
  • Spanish with subtitles
Intellectual Property: from the Idea to the Universe of Brands

Learn to develop a brand or product based on your ideas

  • Spanish with subtitles
  • 98% Positive reviews (49)
  • 645 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 12 Lessons (1h 54m)
  • Available from the app
  • Spanish / English / Portuguese
  • Unlimited access forever

Flor Kohan -ilustrator and creative director- is the creative mind at the head of Colorium, a design, illustration, animation and branding studio focused on the little ones. After several years dedicated to the world of creation, Flor began to realize the potential of many projects (often initiated as pure creative exercise) to become an intellectual property. Since then, he has launched a method to convert all kinds of ideas - an invention, a literary or artistic work, symbols, names, images ... - into a brand project, making them interact with multiple platforms and introducing them into infinity world of licensed products.

In this course, you will talk about the creative process behind the development of an intellectual property and its potential in terms of licensing. In addition, it will give you all the tools that will allow you to make all those ideas that you are leaving locked in your notebook, jump into the universe of brands and settle in the collective imagination.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. How stories are born
  • U3
    U3. Tools needed
  • U4
    U4. We are ready
  • FP
    FP Final project
See detail

You will begin by getting to know Flor's work, who will tell you about all her projects and how they have helped her obtain the necessary tools to fully understand the procedure of turning an idea into a licensed product. In addition, he will discover your influences and show you what inspires him most.

Many of the best ideas come up as simple creative exercises or as personal projects; Flor will teach you to discover the potential of these ideas, paying special attention to the way they are born and their intentionality.

Flor will give you some keys to success about where, how and when to show your projects. You will learn what the Bible is and what it is for, the pitch and you will see how to carry out a style guide for your project.

What is this course's project?

From your ideas or characters, you will develop your potential to turn it into a copyrighted product.

Who is it for?

Designers, illustrators and creatives in general who are looking for ways to materialize their ideas and give them brand consistency.

What you need

Basic knowledge of Adobe Photoshop and Illustrator is necessary and it is also advisable to have domain of some application for presentations, such as Keynote, Power Point or Acrobat.


645 Students
49 Reviews
98% Positive ratings

Flor Kohan

A course by Flor Kohan

Illustrator and art director

He studied graphic design at the University of Buenos Aires, where he worked as a teacher in the subject Expressive Media (animated film and cartoon). She also trained as an illustrator and participated in national and international exhibitions. It is part of the book Yearbook of Argentine Illustrators since 2008.

In 2004, she founded Colorium, a boutique branding and illustration agency where she works as a Creative Director. In 2014 launched Ioguis, an IP of its own content (for which it has been awarded in the contest this, Brand Licensing Europe 2017).


  • U1


    • Presentation
    • Influences
    • Meditation and creativity
  • U2

    How stories are born

    • Those "personal projects"
    • Creative map
    • The order of the factors ...
  • U3

    Tools needed

    • Where, when and how
    • The Bible
    • The pitch
    • Licensing and style guides
  • U4

    We are ready

    • The development of the pieces
    • conclusion
  • FP

    Final project

    • Intellectual property: from the idea to the universe of brands

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  • Creative community

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

Intellectual Property: from the Idea to the Universe of Brands. A Marketing, and Business course by Flor Kohan

Intellectual Property: from the Idea to the Universe of Brands

A course by Flor Kohan
Illustrator and art director. Barcelona, Spain.
On Domestika since 05/27/2014
  • 98% Positive reviews (49)
  • 645 students