Intellectual Property: from the Idea to the Universe of Brands
A course by Flor KohanIllustrator and art director
A course by Flor Kohan, Illustrator and art director
Learn to develop a brand or product based on your ideas
Flor Kohan -ilustrator and creative director- is the creative mind at the head of Colorium, a design, illustration, animation and branding studio focused on the little ones. After several years dedicated to the world of creation, Flor began to realize the potential of many projects (often initiated as pure creative exercise) to become an intellectual property. Since then, he has launched a method to convert all kinds of ideas - an invention, a literary or artistic work, symbols, names, images ... - into a brand project, making them interact with multiple platforms and introducing them into infinity world of licensed products.
In this course, you will talk about the creative process behind the development of an intellectual property and its potential in terms of licensing. In addition, it will give you all the tools that will allow you to make all those ideas that you are leaving locked in your notebook, jump into the universe of brands and settle in the collective imagination.
What will you learn in this online course?
12 lessons & 4 downloads
Meditation and creativity
9 minutes, 43 seconds
Those "personal projects"
9 minutes, 24 seconds
Creative map
17 minutes, 3 seconds
The order of the factors ...
8 minutes, 50 seconds
Where, when and how
2 minutes, 34 seconds
The Bible
17 minutes, 40 seconds
What's included in this course?
You will begin by getting to know Flor's work, who will tell you about all her projects and how they have helped her obtain the necessary tools to fully understand the procedure of turning an idea into a licensed product. In addition, he will discover your influences and show you what inspires him most.
Many of the best ideas come up as simple creative exercises or as personal projects; Flor will teach you to discover the potential of these ideas, paying special attention to the way they are born and their intentionality.
Flor will give you some keys to success about where, how and when to show your projects. You will learn what the Bible is and what it is for, the pitch and you will see how to carry out a style guide for your project.
Recommended software & tools for this course
What is this course's project?
From your ideas or characters, you will develop your potential to turn it into a copyrighted product.
Who is this online course for?
Designers, illustrators and creatives in general who are looking for ways to materialize their ideas and give them brand consistency.
Requirements and materials
Basic knowledge of Adobe Photoshop and Illustrator is necessary and it is also advisable to have domain of some application for presentations, such as Keynote, Power Point or Acrobat.
Reviews
- 3 years ago
I really enjoyed this course!
- 3 years ago
Looking forward to learning something new about this field...
- 3 years ago
Útil e inspirador. A pesar de que mi proyecto no es televisivo, me ha servido como base en el pitching.
- morena_nardonePLUS4 years ago
A pesar de ser interesante lo que cuenta, y la pasión con la que cuenta quien es, lo que le gusta, su trabajo, etc, parece más una charla alredor de una taza de café, donde en casi 2 horas, sólo un 10-15 minutos son prácticos y de guia realmente necesária y conectada con el título del curso. No aprendí practicamente nada de lo que ya sabía y me encuentro al mismo punto.
- 4 years ago
Sehr inspirativ! Danke
In 2004, she founded Colorium, a boutique branding and illustration agency where she works as a Creative Director. In 2014 launched Ioguis, an IP of its own content (for which it has been awarded in the contest this, Brand Licensing Europe 2017).
Content
- U1
Introduction
- Presentation
- Influences
- Meditation and creativity
- U2
How stories are born
- Those "personal projects"
- Creative map
- The order of the factors ...
- U3
Tools needed
- Where, when and how
- The Bible
- The pitch
- Licensing and style guides
- U4
We are ready
- The development of the pieces
- conclusion
- FP
Final project
- Intellectual property: from the idea to the universe of brands
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Digital illustration is the creation of images using digital tools and software. In this course, you’ll learn techniques to create and animate characters, develop backgrounds, and apply digital color for creative and editorial projects.
Prior experience isn’t required, but basic familiarity with digital tools is recommended. This is an intermediate-level course designed for those wanting to deepen their visual and narrative creativity.
It’s recommended to have access to software like Photoshop, Illustrator, Flash, and After Effects, as well as a graphics tablet or computer for digital illustration and animation.
You’ll learn how to create original characters, animate scenes, design visual identities and branding, prepare portfolios and dossiers, and professionally present creative projects.
The course provides strategies for pitching projects, negotiating with producers, crafting pitches, and tailoring your proposals to cultural markets and institutions in Argentina and worldwide.
You’ll learn to design characters with unique identities, create illustrated settings, and build brands around intellectual properties for animation and publishing.
The course explores visual storytelling techniques and strategies to expand creative projects across multiple platforms, blending illustration, animation, and branding.