Intellectual Property: from the Idea to the Universe of Brands

Creative map

A course by Flor Kohan , Illustrator and art director

92% positive reviews (78)

1,025 students

Audio: Spanish

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About the video: Creative map

Overview

“In this lesson I will tell you about the actors involved in the birth of an IP ”

In this video lesson Flor Kohan addresses the topic: Creative map, which is part of the Domestika online course: Intellectual Property: from the Idea to the Universe of Brands. Learn to develop a brand or product based on your ideas.

Partial transcription of the video

“[Silence] [Music] In this lesson we will talk about the creative map basically let's talk about all the elements that give birth to an intellectual property to a brand as the characters the scenarios the story in itself the concept and we will also honor a little in techniques and languages for that I will show you some images below follow me a while ago I made the decision to invent a character from a person who irritated me a little it was a very funny visual sphere goal with which I planned transform what that person caused me however every time I planned start drawing it was hard for me...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Intellectual Property: from the Idea to the Universe of Brands

Level: Beginner
92% positive reviews (78)
1025 students
4 units
12 lessons (1h 54m)
1 download

Category
Marketing & Business
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Marketing, Naming

Flor Kohan

A course by Flor Kohan

Teacher Plus

Illustrator and art director

He studied graphic design at the University of Buenos Aires, where he worked as a teacher in the subject Expressive Media (animated film and cartoon). She also trained as an illustrator and participated in national and international exhibitions. It is part of the book Yearbook of Argentine Illustrators since 2008.

In 2004, she founded Colorium, a boutique branding and illustration agency where she works as a Creative Director. In 2014 launched Ioguis, an IP of its own content (for which it has been awarded in the contest this, Brand Licensing Europe 2017).