Intellectual Property: from the Idea to the Universe of Brands

The pitch

A course by Flor Kohan , Illustrator and art director

92% positive reviews (78)

1,024 students

Audio: Spanish

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About the video: The pitch

Overview

“Pitch is one of the most important tools to make our project successful.”

In this video lesson Flor Kohan addresses the topic: The pitch, which is part of the Domestika online course: Intellectual Property: from the Idea to the Universe of Brands. Learn to develop a brand or product based on your ideas.

Partial transcription of the video

“To continue talking. Of the different tools. In the creative process of an IP. Let it be the peach's turn. And the peach is the speech through which. We announce our project. The word peach does not come from the word speach. I always explain to my mother I always make this clarification. Let's talk about the different types of peach. Let's talk about the most used. In this type of process. There are a lot, but I think there are 3. They are very different. And what are we going to use frequently? The so-called elevator peach. What comes by the use of the elevator. A very short journey. Wher...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Intellectual Property: from the Idea to the Universe of Brands

Level: Beginner
92% positive reviews (78)
1024 students
4 units
12 lessons (1h 54m)
1 download

Category
Marketing & Business
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Marketing, Naming

Flor Kohan

A course by Flor Kohan

Teacher Plus

Illustrator and art director

He studied graphic design at the University of Buenos Aires, where he worked as a teacher in the subject Expressive Media (animated film and cartoon). She also trained as an illustrator and participated in national and international exhibitions. It is part of the book Yearbook of Argentine Illustrators since 2008.

In 2004, she founded Colorium, a boutique branding and illustration agency where she works as a Creative Director. In 2014 launched Ioguis, an IP of its own content (for which it has been awarded in the contest this, Brand Licensing Europe 2017).