Intellectual Property: from the Idea to the Universe of Brands

The Bible

A course by Flor Kohan , Illustrator and art director

92% positive reviews (78)

1,025 students

Audio: Spanish

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About the video: The Bible

Overview

“In this lesson I will talk in detail about the construction of the Bible for an IP ”

In this video lesson Flor Kohan addresses the topic: The Bible, which is part of the Domestika online course: Intellectual Property: from the Idea to the Universe of Brands. Learn to develop a brand or product based on your ideas.

Partial transcription of the video

“[Silence] [Music] After traveling through the first marked festival experiences it will be inevitable to build a Bible it is a tool a material of Very useful documentation when it comes to seducing the different intermediaries of each platform like broadcasters, toy companies publishers, investors and and even with the animation companies that we can do alliance to develop the project I will use as an example the Bible that we developed to the ioguis project It took me just six months to develop with our executive producer comes from the broadcaster universe and who knows perfectly what are...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Intellectual Property: from the Idea to the Universe of Brands

Level: Beginner
92% positive reviews (78)
1025 students
4 units
12 lessons (1h 54m)
1 download

Category
Marketing & Business
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Marketing, Naming

Flor Kohan

A course by Flor Kohan

Teacher Plus

Illustrator and art director

He studied graphic design at the University of Buenos Aires, where he worked as a teacher in the subject Expressive Media (animated film and cartoon). She also trained as an illustrator and participated in national and international exhibitions. It is part of the book Yearbook of Argentine Illustrators since 2008.

In 2004, she founded Colorium, a boutique branding and illustration agency where she works as a Creative Director. In 2014 launched Ioguis, an IP of its own content (for which it has been awarded in the contest this, Brand Licensing Europe 2017).