Intellectual Property: from the Idea to the Universe of Brands

Where, when and how

A course by Flor Kohan , Illustrator and art director

92% positive reviews (78)

1,025 students

Audio: Spanish

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About the video: Where, when and how

Overview

“In the first lesson I will let you know what are the best scenarios to start showing our project ”

In this video lesson Flor Kohan addresses the topic: Where, when and how, which is part of the Domestika online course: Intellectual Property: from the Idea to the Universe of Brands. Learn to develop a brand or product based on your ideas.

Partial transcription of the video

“[functional music] In the previous lessons we were talking Of those projects that bloom Within our creative field And of its ability to become a brand And so far we could Collect all the material we are working on And assemble a brochure or dossier intuitively Now I would like to tell you What are the first steps to move within the market First of all I recommend you investigate How cultural institutions move Or media in their territory What opportunities do they offer? And how they support the sector For example, in Argentina, there is the Ventana Sur Animation market Which brings together...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Intellectual Property: from the Idea to the Universe of Brands

Level: Beginner
92% positive reviews (78)
1025 students
4 units
12 lessons (1h 54m)
1 download

Category
Marketing & Business
Software
Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Marketing, Naming

Flor Kohan

A course by Flor Kohan

Teacher Plus

Illustrator and art director

He studied graphic design at the University of Buenos Aires, where he worked as a teacher in the subject Expressive Media (animated film and cartoon). She also trained as an illustrator and participated in national and international exhibitions. It is part of the book Yearbook of Argentine Illustrators since 2008.

In 2004, she founded Colorium, a boutique branding and illustration agency where she works as a Creative Director. In 2014 launched Ioguis, an IP of its own content (for which it has been awarded in the contest this, Brand Licensing Europe 2017).