Intellectual Property: from the Idea to the Universe of Brands
Licensing and style guides
A course by Flor Kohan , Illustrator and art director
About the video: Licensing and style guides
Overview
“In this lesson I will talk about the potential of our project and show some famous examples in the market. ”
In this video lesson Flor Kohan addresses the topic: Licensing and style guides, which is part of the Domestika online course: Intellectual Property: from the Idea to the Universe of Brands. Learn to develop a brand or product based on your ideas.
Partial transcription of the video
“[Silence] [Music] Well, in these lessons we talked about how to introduce Our project to the market Where to go? How? When? how to develop our bible perform a good pitch and finally I would like to talk briefly about licensing of style guides So, Licensing as the word says is to give a producer the ability to license our products. There are different ways of approach licenses based on who we are with negotiating the property, if it is with a television channel if it is with a VOD, if it is with an editorial So, as I mentioned in my other lessons if we are going to work with a large televisi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Intellectual Property: from the Idea to the Universe of Brands
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Category
Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Marketing, Naming
Flor Kohan
A course by Flor Kohan
He studied graphic design at the University of Buenos Aires, where he worked as a teacher in the subject Expressive Media (animated film and cartoon). She also trained as an illustrator and participated in national and international exhibitions. It is part of the book Yearbook of Argentine Illustrators since 2008.
In 2004, she founded Colorium, a boutique branding and illustration agency where she works as a Creative Director. In 2014 launched Ioguis, an IP of its own content (for which it has been awarded in the contest this, Brand Licensing Europe 2017).
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- 1,027 students
- 12 lessons (1h 54m)
- 4 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
