Social Media Analytics for Beginners
How to improve results
A course by Beatrice Oppici , Marketing Digital Consultant
About the video: How to improve results
Overview
“The results are transformed into actionable insights that allow us to refine, improve or change our strategy. As analyzed, we can optimize the strategy taking into account three blocks: content strategy, paid media and analysis of our target.”
In this video lesson Beatrice Oppici addresses the topic: How to improve results, which is part of the Domestika online course: Social Media Analytics for Beginners. Learn how to interpret the metrics of your platforms and create strategies that drive your brand.
Partial transcription of the video
“Thanks. In this lesson. we'll explore ways to enhance outcomes after thoroughly analyzing all the collected data. Based on our analysis. we can optimize the strategy in three main areas: first. by refining the content strategy through asking ourselves pertinent questions that help us enhance and tailor the content we produce. Or through a paid media strategy. which serves as another component to understand how to expand reach and connect with more individuals. Additionally. verify if the target audience we are engaging with is accurate. or if there is a need to reassess and reconsider our a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Analytics for Beginners
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Category
Marketing & Business -
Areas
Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media
Beatrice Oppici
A course by Beatrice Oppici
Beatrice Oppici, digital consultant specializing in social media, began her career in the world of art and events where she created unforgettable experiences for those who attended. Despite her love of art, she found her true calling in digital marketing, compelled by her passion for developing results-driven strategies where she mixes creativity and steady KPI analysis to continually optimize performance.
She currently coordinates the social media team at HABITANT delivering top recruitment, branding, and awareness results for clients across a range of industries, including telecommunications, energy, insurance, education, and consumer goods.
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- 13 lessons (2h 34m)
- 17 additional resources (7 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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