Social Media Analytics for Beginners
KPI
A course by Beatrice Oppici , Marketing Digital Consultant
About the video: KPI
Overview
“Now I am going to explain to you what are the main metrics, known as KPI (Key Performance Indicator), to measure our results.”
In this video lesson Beatrice Oppici addresses the topic: KPI, which is part of the Domestika online course: Social Media Analytics for Beginners. Learn how to interpret the metrics of your platforms and create strategies that drive your brand.
Partial transcription of the video
“KPI In this lesson we will know the main KPIs to measure our strategy. KPI stands for "Key Performance Indicator". They are the main metrics that allow us to measure our results. Based on the objectives we set, we will see the main KPIs, that is, what are the available metrics. We will see a selection of the main for each of the objectives that we set. In the case of awareness, a very important KPI will be reach. The scope represents the number of users who have seen a content, a page or a hashtag. On Facebook the exact number is measured, while, on other channels, such as Twitter or Instag...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Analytics for Beginners
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Category
Marketing & Business -
Areas
Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media
Beatrice Oppici
A course by Beatrice Oppici
Beatrice Oppici, digital consultant specializing in social media, began her career in the world of art and events where she created unforgettable experiences for those who attended. Despite her love of art, she found her true calling in digital marketing, compelled by her passion for developing results-driven strategies where she mixes creativity and steady KPI analysis to continually optimize performance.
She currently coordinates the social media team at HABITANT delivering top recruitment, branding, and awareness results for clients across a range of industries, including telecommunications, energy, insurance, education, and consumer goods.
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- 3,550 students
- 13 lessons (2h 34m)
- 17 additional resources (7 files)
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- Audio: Spanish
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- Level: Beginner
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