Social Media Analytics for Beginners
Objectives to analyze
A course by Beatrice Oppici , Marketing Digital Consultant
About the video: Objectives to analyze
Overview
“The objectives of your social media strategy are derived from your business objectives. Let's see how to analyze them.”
In this video lesson Beatrice Oppici addresses the topic: Objectives to analyze, which is part of the Domestika online course: Social Media Analytics for Beginners. Learn how to interpret the metrics of your platforms and create strategies that drive your brand.
Partial transcription of the video
“Objectives to analyze Now we will see how your "social media" goals derive directly from your business goals. A "social media" strategy it is usually part of a broader digital strategy, where we put the user in the center to understand how you get to buy a product or to hire a service. This user normally goes through different phases that can be drawn in a conversion funnel. It goes from a wider phase of the funnel to a narrower one. This "funnel" is drawn based on the user's intention, that is, at what point is our user in order to know the brand or a specific product. As you will see, thi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Analytics for Beginners
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Category
Marketing & Business -
Areas
Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media
Beatrice Oppici
A course by Beatrice Oppici
Beatrice Oppici, digital consultant specializing in social media, began her career in the world of art and events where she created unforgettable experiences for those who attended. Despite her love of art, she found her true calling in digital marketing, compelled by her passion for developing results-driven strategies where she mixes creativity and steady KPI analysis to continually optimize performance.
She currently coordinates the social media team at HABITANT delivering top recruitment, branding, and awareness results for clients across a range of industries, including telecommunications, energy, insurance, education, and consumer goods.
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