Social Media Analytics for Beginners
A course by Beatrice Oppici , Marketing Digital Consultant
Learn how to interpret the metrics of your platforms and create strategies that drive your brand
If you know how to use it right, social media can be one of the most efficient tools for promoting your brand or project and attracting followers. Beatrice Oppici, digital consultant specializing in social media, teaches you how to masterfully analyze and interpret metrics from online platforms to develop an efficient digital strategy tailored to your needs.
In this course, learn how to set objectives for your social media and choose appropriate KPIs to measure your performance. Use a dashboard to easily see all your data at a glance and discover how to create and interpret a performance report so you can continuously improve and meet your goals.
What will you learn in this online course?
13 lessons & 17 downloads
- 97% positive reviews (105)
- 4,030 students
- 13 lessons (2h 34m)
- 17 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Italian, Polish, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Prepare an analytics report for your social media platforms that allows you to easily interpret the performance of your marketing strategy with visual data.
Projects by course students
Who is this online course for?
Anyone with a business-related activity on one or more social media platforms who wants to learn how to analyze their data to promote their brand or enhance their strategy.
Requirements and materials
You need basic knowledge of social media content creation and management.
The tools you need to take this course include Google Drive, both Excel and Google Sheets, two business accounts, and profiles created on Facebook, Instagram, Twitter, Linkedin, Youtube, or Twitch.
Reviews
Beatrice Oppici
A course by Beatrice Oppici
Beatrice Oppici, digital consultant specializing in social media, began her career in the world of art and events where she created unforgettable experiences for those who attended. Despite her love of art, she found her true calling in digital marketing, compelled by her passion for developing results-driven strategies where she mixes creativity and steady KPI analysis to continually optimize performance.
She currently coordinates the social media team at HABITANT delivering top recruitment, branding, and awareness results for clients across a range of industries, including telecommunications, energy, insurance, education, and consumer goods.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Bases of social media analytics
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Objectives to analyze
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Channels
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KPI
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U3
Data extraction and visualization
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Data extraction 1
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Data extraction 2
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Dashboard 1
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Dashboard 2
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Social media analytics report
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U4
We improve strategy based on data
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Achievement of the objectives
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Data interpretation
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How to improve results
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FP
Final project
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Social Media Analytics for Beginners
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to analyze key metrics, interpret data, build dashboards and visual reports, set goals, and optimize social media campaigns using digital analytics and CRM tools to enhance communication strategies and business outcomes.
This is an intermediate-level course, perfect for those with basic knowledge of social media or digital marketing who want to dive deeper into metrics analysis, strategies, and advanced tools.
You only need basic social media skills and familiarity with spreadsheets like Excel or Google Sheets. No advanced marketing or programming knowledge is required.
You’ll gain skills in data interpretation, report creation, campaign optimization, and multichannel strategies, enabling you to make data-driven decisions and lead social media projects more effectively.
You’ll learn to use spreadsheets (Excel, Google Sheets), custom dashboards, social media analytics tools, and platforms like Facebook Insights, Instagram Analytics, and Twitter Analytics.
Yes, the course teaches you how to extract, organize, and clean data, as well as design visual dashboards and custom reports to showcase relevant digital campaign results and insights.
The course covers awareness metrics (reach, impressions), engagement (interactions, comments, likes), acquisition (conversions, leads), and specific KPIs to measure campaign success across various social platforms.
El curso fue excelente
Excelente curso para principiantes
corso molto carino, sopratutto se si è alle prime armi nel mondo dei KPI
Me gustó, no suelo encontrar cursos relacionados al temas y menos que sean bien explicados.
Por el momento me ha gustado el curso y la manera en que explica.