Social Media Analytics for Beginners
Channels
A course by Beatrice Oppici , Marketing Digital Consultant
About the video: Channels
Overview
“If we create a profile on a social network, we have to take care of it. That is why we have to be clear about the best channels to consolidate our strategy.”
In this video lesson Beatrice Oppici addresses the topic: Channels, which is part of the Domestika online course: Social Media Analytics for Beginners. Learn how to interpret the metrics of your platforms and create strategies that drive your brand.
Partial transcription of the video
“Channels In this lesson we will see where we have to develop our strategy selecting channels based on the "target" we have for business. In the case of Alejandro Soriano, We said that the product or service you sell are the 3D illustrations that he makes himself and the courses you take in a program that is SketchUp to design these 3D illustrations with architectural models. We have to imagine who it is going to address that is, to whom should we direct the communication to effectively impact them and try to get them to buy our course. We established three different "targets" based on the n...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Analytics for Beginners
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Category
Marketing & Business -
Areas
Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media
Beatrice Oppici
A course by Beatrice Oppici
Beatrice Oppici, digital consultant specializing in social media, began her career in the world of art and events where she created unforgettable experiences for those who attended. Despite her love of art, she found her true calling in digital marketing, compelled by her passion for developing results-driven strategies where she mixes creativity and steady KPI analysis to continually optimize performance.
She currently coordinates the social media team at HABITANT delivering top recruitment, branding, and awareness results for clients across a range of industries, including telecommunications, energy, insurance, education, and consumer goods.
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- 3,555 students
- 13 lessons (2h 34m)
- 17 additional resources (7 files)
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- Audio: Spanish
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- Level: Beginner
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