Lettering for Perfectionists
How to deliver the final file and tips
A course by Martina Flor , Lettering Artist and Designer
About the video: How to deliver the final file and tips
Overview
“In this lesson I will explain how to deliver the final file to the client. In addition, I will give some general tips to deal with clients and achieve loyalty.”
In this video lesson Martina Flor addresses the topic: How to deliver the final file and tips, which is part of the Domestika online course: Lettering for Perfectionists. Learn to enrich and add character to your lettering.
Partial transcription of the video
“[Music] When delivering our final design to the client, we have We must try to ensure that when manipulating that file Don't miss any of the details we put in in that design. I'm going to show you how to prepare the file for deliver it to the client. We are already in the final stretch and as good professionals it is necessary for us to deliver the files or art we create fit. On the one hand, it is necessary that we deliver this file the way the art director asked us to so that he can comfortably work with the file, and on the other hand to protect our work a little, because If we allow des...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering for Perfectionists
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Lettering, Hand Lettering, Lettering
Martina Flor
A course by Martina Flor
Martina Flor combines her talents as a lettering designer and illustrator. Born in Buenos Aires, Martina has lived, studied, and worked in a number of cities throughout Europe including Berlin, where she founded a custom lettering and typography studio. Some of her international clients include The Washington Post, Vanity Fair, Cosmopolitan, HarperCollins, Fontshop, Monotype, and Etsy.
Martina is cofounder of the well-known online “battle” project Lettering vs Calligraphy and founder of Letter Collections. She holds a master's degree in type design from the Royal Academy of Art, The Hague, and she spends much of her time teaching lettering and type design in Europe and abroad.
Martina is the author of the book The Golden Secrets of Lettering, published in 2017 by Princeton Architectural Press in the United States and by Thames & Hudson in the United Kingdom (Original title: Lust auf Lettering, 2016 Verlag Hermann Schmidt), which has been translated into several languages.
When she isn't drawing letters, she travels the world presenting her work at conferences and universities. In 2016, she spoke at TEDx Río de la Plata before an audience of 10,000 spectators.
- 98% positive reviews (182)
- 4,064 students
- 12 lessons (2h 12m)
- 17 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Intermediate
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
