Lettering for Perfectionists
Course final project
A course by Martina Flor , Lettering Artist and Designer
About the final project for: Lettering for Perfectionists
Lettering for perfectionists
“In this video I tell you what we did during the course and I invite you to participate in the forum. Remember that I will continue to be there to support you in whatever you need. Until now!”
Partial transcription of the video
“Congratulations, we made it this far. Now let's see a summary of what we did together this course. First we start by interpreting a "briefing" and look for those keywords that will help us make our design. Then we look for inspiration and references to start working in a certain direction. We started making the little sketches, do you remember? Where we define what our design is going to be like and in what direction we will work. Then we work on the large sketch, right? We work on details and define the structure. We saw some tips to prepare this sketch and send it to an art director. Late...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering for Perfectionists
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Lettering, Hand Lettering, Lettering
Martina Flor
A course by Martina Flor
Martina Flor combines her talents as a lettering designer and illustrator. Born in Buenos Aires, Martina has lived, studied, and worked in a number of cities throughout Europe including Berlin, where she founded a custom lettering and typography studio. Some of her international clients include The Washington Post, Vanity Fair, Cosmopolitan, HarperCollins, Fontshop, Monotype, and Etsy.
Martina is cofounder of the well-known online “battle” project Lettering vs Calligraphy and founder of Letter Collections. She holds a master's degree in type design from the Royal Academy of Art, The Hague, and she spends much of her time teaching lettering and type design in Europe and abroad.
Martina is the author of the book The Golden Secrets of Lettering, published in 2017 by Princeton Architectural Press in the United States and by Thames & Hudson in the United Kingdom (Original title: Lust auf Lettering, 2016 Verlag Hermann Schmidt), which has been translated into several languages.
When she isn't drawing letters, she travels the world presenting her work at conferences and universities. In 2016, she spoke at TEDx Río de la Plata before an audience of 10,000 spectators.
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- 12 lessons (2h 12m)
- 17 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Intermediate
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
